Posts Tagged ‘VOD’

NHK uses carrot and stick approach to get your money

Thursday, September 27th, 2012

Demand what you deserve: NHK’s On Demand home page

The good news first. Starting Oct. 1, NHK will be charging slightly less for subscriptions. If your account is only for regular terrestrial broadcasts (NHK-G and NHK-E), the price drops from ¥1,345 a month to ¥1,225, and if your account also includes satellite (NHK BS1 and NHK BS Premium) it goes from ¥2,290 a month to ¥2,170. The bad news, at least for corporate or institutional subscribers, is that the public broadcaster is cracking down on what it believes are scofflaws, particularly multiple-set users who don’t pay for every single TV they have.

On Sept. 10, the Tokyo District Court started hearing a case involving a lawsuit that NHK brought against the hotel chain Toyoko Inn. NHK is demanding the company pay ¥550 million for the period of January to July of this year. The money represents subscription fees for TVs in 236 hotels comprising some 34,000 rooms, which NHK claims Toyoko Inn has not paid in full. Toyoko’s defense is that it has for years had a contract with NHK to pay an annual subscription fee of ¥230 million, representing one-fourth of all the TVs in its possession.

The hotel chain says that it is unfair for NHK to demand fees for all the TV sets since rooms are not always occupied and even when they are guests don’t necessarily watch TV. Toyoko Inn’s lawyers told the Asahi Shimbun that NHK just “suddenly” demanded full subscription fees for all the rooms. He added that if NHK acknowledged the reality of the occupancy rate then the company would negotiate a new blanket subscription fee in good faith.

Continue reading about NHK's collection policies →

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