The big domestic economic news this week is the steep slide in stock prices for Sharp Corporation. Japan’s leading liquid crystal display manufacturer has seen its shares fall 73 percent since the beginning of the year due to an oversupply of television sets in a world that no longer thinks Japanese home electronics are the best that money can buy.
The only thing keeping Sharp going at this point is its parts supply business, especially the deal it has with Taiwan-based company Foxconn, which assembles iPhones and iPads for Apple and uses Sharp-manufactured liquid crystal displays. Last week, Sharp announced it was eliminating 5,000 jobs from its worldwide 56,000-person workforce, the biggest employment cut in the company’s history. It is also going to slash management salaries, including the president’s, by 50 percent. Originally, it was only going to be 20 percent.
In terms of pure numbers, Sharp’s cuts are actually modest compared to other electronics makers. Last January, NEC announced it was eliminating 10,000 jobs. Sony also said it would cut 10,000 employees in April. Panasonic, which employs more than 360,000 worldwide, has said it has “targeted” 7,000 positions in its headquarters alone working in office services, R&D and production technology. They will either be transferred to other divisions or subsidiaries, or pressured to take early retirement. And as these companies scale back, affiliated businesses will have to do the same. Renesas, one of Japan’s leading semiconductor makers, which mainly supplied NEC, will have to cut 30 percent of its workforce, the equivalent of 12,000 jobs.
Even the electronics companies that are stable right now, like Toshiba and Hitachi, haven’t escaped the downsizing trend; they just carried out their massive job cutting a few years ago, which is one of the reasons they’re doing relatively well right now and aren’t in the news as much. Another reason is that they’ve moved away from consumer electronics, where the competition is just too fierce.
Not surprisingly, home electronics is no longer a field that young university graduates are interested in. Ten years ago, Sony, Panasonic and others of their size were at the top of the wish lists of college seniors, but according to the online version of the business magazine Diamond, all new graduates care about now is getting a position in the public sector. Though the official unemployment rate in Japan is only 4.5 percent, young people know that securing work does not mean security, at least not in the classic sense, so even getting a job with an “excellent company” doesn’t guarantee a job for life. Only the civil service does. The government never restructures.
A survey was carried out by the employment consulting firm, Leggenda Corp., of students who will enter the workforce in 2013. More than 50 percent say their first choice is to work for the government. The Japan Institute for Labor Policy and Training gets more specific. In a survey of 4,000 20-year-old men and women, they found that 87.5 percent will prioritize lifetime employment (shushin koyo) when they look for their first job. These respondents also look forward to “age-based promotions and raises,” another attribute of the old Japanese employment system that has gone the way of the dodo, at least in the private sector. This is the highest percentage on record, which just goes to prove that people really don’t miss their water until the well goes dry.