Posts Tagged ‘produce’

Annals of cheap: Fukushima peaches

Friday, August 26th, 2011

Eat a peach

On Thursday, the government lifted the ban on beef shipments for farmers and ranchers in the Tohoku region. That means cattle can be shipped, but the meat they produce will still have to be inspected for radioactive materials. Ranchers in Fukushima, however, want more. They want the government to buy up the beef that went to market before the ban but was not sold.

Farmers in Fukushima, where the stricken nuclear reactor is located, may attempt similar countermeasures for other produce, which is not selling because the public is afraid it might be contaminated. Of course, the very fact that Fukushima fruits and vegetables are in stores proves that those fruits and vegetables have passed inspection and are thus deemed safe according to government standards, but there’s always fuhyo higai (hearsay damage), which can be as deadly to commerce as any trace of cesium. If sales of certain produce are banned, then the farmers can ask for compensation from the government or Tokyo Electric Power Co., but if consumers just refuse to buy the produce because they’re afraid to eat it, there’s no recourse except to throw the produce away.

As cynical as it may sound, there is a silver lining to this situation, and that’s lower prices. In particular, the prices of peaches from Fukushima are lower than they’ve ever been, and if you’ve ever tasted a peach from the prefecture, you’ll understand what good news that is.

Continue reading about Fukushima peaches →

Consumers suddenly rushing back to pariah produce

Thursday, April 14th, 2011

On Tuesday, Chief Cabinet Secretary Yukio Edano took part in a bazaar in front of the JR Shimbashi Station in Tokyo that featured produce from Iwaki in Fukushima Prefecture. Iwaki is just outside the evacuation perimeter set by the government, and Edano assured shoppers at the bazaar that the food from Iwaki and other Fukushima farms “that are sold in markets are perfectly safe.” To prove it he ate some strawberries and tomatoes.

Edano’s reassurances recalled a similar stunt carried out by the current prime minister, Naoto Kan, in 1996 when he was the health minister during a food-poisoning outbreak that was blamed on daikon radish sprouts. In order to reassure consumers that the sprouts were in fact safe, Kan ate a bowl of them on TV. The implication is that rumors about food safety often outrun the facts, and the government has little recourse except to offer visual proof that the fear of tainted food is unsubstantiated. Usually, however, it’s the government that exacerbated the rumors in the first place.

Continue reading about self-restraint →

RSS

Recent posts