Posts Tagged ‘People Tree’

Fair Trade turns from a movement into a brand

Tuesday, November 15th, 2011

Guilt-free indulgence

We stopped buying chocolate after seeing a March 2010 BBC Panorama report about child slavery on cocoa plantations in western Africa. Ghana and Cote d’Ivoire produce 60 percent of the world’s cocoa, and much of the picking is done by children who are sold to plantations by their impoverished parents or human traffickers. Some cooperatives that had been approved for Fair Trade status were later found to have used child labor and suspended from receiving the designation by the Fair Trade Foundation. That meant their cocoa could not be used in chocolate that received the Fair Trade label, which indicates that production followed certain standards and producers were being paid a “fair” price for their wares. The BBC’s point was that almost any chocolate that did not bear the Fair Trade label was likely to have been produced by slave labor.

Once or twice a year, however, we do buy Fair Trade chocolate from People Tree Japan through a local food cooperative. People Tree is a non-profit group that specializes in Fair Trade products from all over the world. According to the organization’s literature, the cocoa that goes into their chocolate bars is produced in various South American countries and Ghana, and then processed in Switzerland under the People Tree brand. Shipments of the chocolate to People Tree are not continuous. When the NPO receives a periodic shipment they announce it through their various distributors, and apparently stocks sell out rather quickly. The chocolate isn’t cheap: ¥290 for a 50-gram bar. At your local supermarket you can buy the same size chocolate bar made by Meiji, Morinaga or any other major confectionery company for as low as ¥100. Does the People Tree chocolate taste better? That’s a matter of personal preference, but chocolate is chocolate. In any case, it’s apparent that people buy it because of the Fair Trade label.

Continue reading about Fair Trade products →

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