Posts Tagged ‘Garigagi-kun’

Annals of cheap: Garigari-kun

Sunday, August 30th, 2009

garigari2a

The two original flavors: “soda” (top) and “muscat of Alexandria”

It’s been a relatively cool summer overall, and while the temperatures have had something to do with the drop in sales of beer (or “beer-like” beverages) and air conditioners, it doesn’t seem to have had much of an adverse effect on Japan’s favorite packaged frozen snack, Garigari-kun, which added a few new flavors this past season.

Garigari-kun is classified as “bo (stick or bar) ice candy,” which means it has a lot of competition. Ice candy is more popular in Japan than ice cream owing to its associations with the traditional summer treat kakigori (shaved ice), and if you look in your local convenience store freezer you’ll find a large and confusing array of ice candy, both bar and cup types, that seem interchangeable. But Garigari-kun always outsells them all by a huge margin, and one of the reasons is the price: only ¥60. The Sankei-Fuji website says that the dairy company Akagi Nyugyo sold 255 million Garigari-kun bars in 2008.

Read more about garigari →

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