Normally this time of year people are in a party mood, what with the cherry trees blooming, temperatures rising and students on spring break. That mood has been effectively dampened by the enormous suffering up north, but recreation in general is being discouraged by several related factors, such as the call for energy conservation and reduced public transportation. Small businesses, especially restaurants, bars and events promoters, are being hit the hardest, even if their enterprises were not affected directly by the earthquake.
They certainly don’t appreciate the well-meaning but short-sighted official requests for jishuku, or self-restraint. Making such a request sounds paradoxical: Can self-restraint be compelled from above? At a press conference on April 1, Renho, the Democratic Party of Japan lawmaker who was put in charge of energy conservation, blasted Tokyo governor Shintaro Ishihara for a remark he made implying that it’s unseemly for people to want to “drink and chat” at a time like this. Renho said that Ishihara shouldn’t use his political platform to “restrain people’s freedoms and social activities,” which have negative economic consequences.
According to the Fuji TV morning show, “Toku Da Ne,” as of April 1, 1,320 concerts and other events featuring foreign performers had been canceled due to fears of radiation from the damaged Fukushima power plant. In fact, one events company has already gone out of business as a result, and that company is headquartered in Fukuoka.
Those cancellations can’t be helped. What’s more problematic is that many Japanese are being made to feel guilty about going out and spending money. Fuji TV cited a survey of 301 small businesses in Tokyo. Eighty percent said that their business has fallen off sharply since March 11. So one French restaurant decided to buck the whole jishuku movement and started advertising a 30 percent discount on all meals for the time being. They’ve been packed ever since.