Posts Tagged ‘Calbee’

Won’t get fooled again? Fans and their money are soon parted

Friday, June 13th, 2014

Mayu Watanabe, center, a member of Japan’s all-girl pop idol group AKB48 members, shows off the winner's gown after taking the No. 1 spot of the AKB48's General Election 2014 in Tokyo, Saturday, June 7, 2014.

Hail the new queen: Mayu Watanabe, a member of Japan’s all-girl pop idol group AKB48 members, shows off the winner’s cape after taking the No. 1 spot of the AKB48′s General Election 2014 in Tokyo, on, June 7.

Several weeks ago we wrote an article about the female idol collective AKB48 and later received a message from a friend who told us he was in Tokyo’s Akihabara district, which the group calls home. He was in a shop that sells various used goods and reported that there were hundreds of “used” copies of AKB’s latest single on sale for only ¥100 each, even though the single had just been released.

The reason for the surplus was AKB’s famous premium system: if you buy a CD you get the chance to meet the young women in the group or, in this case, a chance to vote in one of AKB’s popularity contests, which are called “general elections.” The most recent of these, No. 6, was held June 7, where Mayu Watanabe received the most votes. “Tickets” that allowed fans to cast votes in that election were included in the group’s newest single, “Labrador Retriever.” The more singles you buy, the more opportunities you have to vote, which explains all the used CDs. The fans only need one copy of the song, but they bought multiple copies so that they could stuff the ballot box with votes for their favorite members.

Each voting ticket is printed with a special URL and a unique serial number. The holder of the ticket goes online, logs on to the election website, and casts one ballot by registering the serial number. After voting, that serial number cannot be used again.

An enterprising blogger on the site Gadget Tsushin decided to use the available data to figure out how much money the AKB organization made from this election. First, he checked the top vote-getters, starting at the top with Watanabe (159,854 votes), proceeding to second place with a girl named Sashihara (141,954) and one down to 80th place in the poll. He added up all the votes received by these 80 members and the sum was 2,277,635, which, by the way, was more votes than those cast the same day in the Nakano Ward mayor’s election.

CONTINUE READING about fan devotion →

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