Some people love to get their hair cut and set. They love the scent of shampoo and the touch of the beautician’s hands on their scalps, or the subtle snip-snip of the barber’s shears and the reassuring dampness of a hot towel; the whole sensuous, tactile experience augmented with light conversation and unforced cameraderie.
Then again, some people absolutely hate all that, and for those people there’s QB House, whose business model is as simple as styrofoam: 10 minutes in the chair for ¥1,000. No shampoo, no shave, no small talk. Just a haircut. Does that look OK? Get outta here.
Presently QB (“Quick Beauty”) Net Co., Ltd. runs 401 outlets throughout Japan, as well as shops in Hong Kong and Singapore. The first one opened near Kanda Station in Tokyo in 1996 and the QB approach caught on very fast.
QB keeps costs down mainly by renting very small spaces and doing high-volume business. Profit margins are about 7.4%, which means each shop should ideally serve about 85 customers a day. The cut station is self-contained, with a chair and a tall vanity-like facility that features a sterilizer, an “air washer” (extending vacuum device to remove cut hair strands from the customer’s person), disinfectant and drawers of disposable combs and paper towels made of recycled material. A comb is used only once and then offered to the customer afterward. By having everything in such close proximity, QB not only makes effective use of space but allows each haircutter to clean up quickly so as to save time.
It’s easy for the customer, too. Instead of a barber pole, each outlet features a traffic light set up in the window. A green light means no waiting; yellow means a wait of 5 to 10 minutes; and red says a wait of 15 minutes or more. The customer walks in and inserts a thousand-yen bill in the vending machine (no change is given) in exchange for a ticket, and sits down. When his turn comes up he hands the ticket to the cutter and tells him/her what he wants. Some outlets accept Suica and Edy cards.