Poster for Shiseido makeup outside discount drug retailer Matsumoto Kiyoshi
You can tell how important an industry is to the media by how many news outlets cover the same story in the same way. What happened was a company put out a press release that everyone feels obligated to cover since the company is a major advertiser.
Last week everyone mentioned that cosmetics maker Kao will be coming out with a new line of eye shadow targeting older women under its Aube brand. Makeup specially formulated for older consumers isn’t a new thing, but what makes Aube Couture Bright Up Eyes of more than just passing interest is that its main appeal is the application rather than the wearing. When older eyelids become flaccid, it’s more difficult to put on eye shadow evenly, so Kao came up with a special foundation that makes it easier for the customer to apply the shadow on top of it. In addition, the case comes with a special 2X magnifying mirror for older eyesights.
Shiseido also announced a brand new line of 33 items for older women called Prior that will come out Jan. 21 and is centered on a cream that gives the skin a glossy tone which “medicates” wrinkles and age spots as a way of “reducing” them. It’s another way of saying that the cream covers them up. It also obviates the need for foundation, thus making it “easy to use.” Also, Prior’s eye shadow comes in a box with instructions in large type and photos to make it easier for consumers to understand how to apply it. CONTINUE READING about new markets for cosmetic makers
Head first: Newly married couple having their picture taken at a park in Makuhari
Prime Minister Shinzo Abe has characterized the upcoming general election as a referendum for his fiscal policies, popularly known as “Abenomics,” so it’s not surprising that the opposition has focused on those policies as a means of discrediting his administration.
The Democratic Party of Japan’s chief cabinet secretary, Yukio Edano, recently gave a public speech from a sound truck in Yamagata City, and talked mainly about the effect that Abenomics has had on employment. Abe brags about creating new jobs with his policy, but Edano contends that these jobs are not the kind that allow young people to “get married and start families,” since they are mostly temporary or contract work (haken) that doesn’t guarantee a stable future. “At the very least, we have to increase the number of jobs that guarantee stability, otherwise we can’t call it an employment policy,” he said.
Edano has a point, though he may not realize how sharp it actually is. Last year, the marriage information company O-Net, which is part of the Rakuten Group, conducted a survey of single men and women in the Tokyo metropolitan area between the ages of 25 and 39 to find out their prospects for marriage. When asked why they were not married, the most common answer (multiple responses were allowed) for both genders was that they “don’t have a chance to meet people of the opposite sex.”
CONTINUE READING about marriage proposal criteria
Get down: Public rest room in a park in northern Chiba Prefecture
Japan is a country of tradeoffs. Though there is an intentional paucity of public waste receptacles, there are plenty of free public restrooms, something that foreign tourists should note with appreciation. What they may not appreciate is the fact that most of the public facilities still feature squat-type toilets, which is certainly an irony since one of Japan’s most famous gifts to the world is the all-service commode, or “washlet,” which does practically everything but pull your drawers up.
We searched high and low for some kind of survey that revealed the portion of public toilets that are squat-type and couldn’t find any, so our claim that most public toilets, whether they be in parks, train stations or just along a street, feature squat type facilities is mainly due to observation.
But it’s obviously a situation that people are aware of. Chiba Prefecture recently announced that it set aside a supplemental budget in order to subsidize local governments and private entities who need to replace older Japanese style toilets under their management with Western style equipment before 2020, when Tokyo hosts the Olympics and it’s assumed lots of foreign tourists will come to the metropolitan area.
CONTINUE READING about public rest rooms
Japanese teachers make more money than the world average, but they also work many more hours. (Photo by ajari CC by 2.0)
Last month the Ministry of Finance presented a policy recommendation based on studies made by an advisory group. Such recommendations are fairly common, but this one caught more than the usual amount of attention because of where it was directed.
The ministry thinks that the maximum class size for first year elementary school students should be increased from 35 to 40. In purely economic terms, such a change would result in a reduction of as many as 4,000 teachers, which would translate as ¥8.6 billion in savings for the central government alone. However, the ministry’s explanation for why the change should be implemented was not made in fiscal terms. It was made in educational terms.
Until the Democratic Party of Japan became the ruling party, maximum class size was 40, and the DPJ changed it to 35 in order to address the bullying problem. But the finance ministry says that bullying incidents have increased slightly since class sizes were reduced, so obviously it has had no effect.
CONTINUE READING about education budgets
Shop ‘n’ save: Taking applications for Aeon credit cards and Aeon Bank accounts
With the coming sale of the retail banking operations of Citibank in Japan, many of the bank’s customers here are looking for an alternative, especially if those customers want to transfer money to and from overseas. Japanese banks tend to be disappointing when it comes to this type of service, but they are also becoming less appealing in terms of other matters most people used to take for granted.
For instance, we have done most of our banking with the Bank of Tokyo Mitsubishi UFJ for many years, but since we moved out of Tokyo we’ve had to carry out local transactions at convenience stores because there are no MUFG branches or ATMs anywhere near our home, even though we live in a populous and growing suburb of Tokyo.
So we’ve been looking to change banks, and have found that new financial services provided by retailers and IT-related firms are more attractive than what’s available from so-called mega-banks. A recent article in the Asahi Shimbun described how the retail giant Aeon has been signing up new customers for its banking business by offering services that regular banks can’t . . . or won’t.
CONTINUE READING about new banking upstarts →
Big needs: Should daily necessities by exempt from the consumption tax?
Right now the government is fretting over whether or not to raise the consumption tax to its planned level of 10 percent in October of next year. For a while it seemed like a sure thing, but the drop in demand that accompanied the most recent hike to 8 percent in April, coupled with less inflation than the administration and the Bank of Japan had hoped for, has put the plan into doubt. The fear is that another boost in the tax will send the economy into a recessionary tailspin.
Akira Sugawara, a high school teacher who has published an economics primer for businessmen, recently wrote a simple, easy-to-understand polemic in favor of raising the tax for the online version of the business magazine Toyo Keizai. In line with his mission to explain economic principles to people who don’t have a strong grasp of basics, Sugawara starts out by explaining what the consumption tax is supposed to do, rather than what it is actually doing.
Originally, the purpose of the tax was to bolster social security in the face of a rapidly aging society, and though so far revenues from the tax have been used to pay off Japan’s massive debt, Sugawara still thinks social security should be prioritized when discussing the consumption tax.
CONTINUE READING about higher consumption tax →
Sign in dairy case telling shoppers they are limited to only one package of butter per person
Butter isn’t as essential in Japanese cuisine as it is in certain other countries’ national styles of cooking, but it does have its place, most commonly in white sauces and baking, and anyone here who uses it regularly has had to pay premium prices for it. Lately, they’ve been paying even more.
In a recent Asahi Shimbun feature a housewife shopping in Minato Ward, Tokyo, is tempted to pick up a package of “luxury brand” butter because all the regular butter is sold out, but in the end she leaves the store without it because she just can’t see spending that much money. The article doesn’t say what that price is, but regular butter right now is said to cost “¥400 or more” for 200 grams, and the luxury butter is “twice as expensive.”
The implication is that ¥400 is already too much to pay, but in any case wherever you go, regular butter tends to be sold out, and many supermarkets now limit customers to only one package per trip. More significantly, businesses such as ramen restaurants and bakeries, which rely on butter as an essential ingredient, are also suffering from the price increase. That’s because there is an acute butter shortage.
And the reason there’s a butter shortage is that there’s a milk shortage and butter is the least prioritized of dairy products. Most milk that’s produced in Japan is sold as milk, and only when there is milk left over after being channeled into by-products like cheese and yogurt does butter get made. Unlike most other dairy products, butter can be frozen and stored for a long period of time.
CONTINUE READING about Japan's butter shortage →