Automatic dishwashers: the square peg in the round hole of Japanese kitchens
A Japanese non-profit organization called the Housekeeping Association recently conducted a survey of “married women” about the appliances they have purchased over the years. Among the association’s findings was a ranking of appliances in terms of effective usage. They asked the 3,900 respondents to rate appliances in terms of what they expected of them and then whether or not those expectations were met. The greatest degree of “disappointment” was registered for automatic dishwashers, followed by clothes dryers and bread-making machines.
One of the reasons dishwashing machines fared poorly in the survey is that dishwashing itself was deemed by 78.8 percent of the respondents to be one of the “most important housekeeping chores.” In addition, 75.4 percent of the women who owned dishwashers said they found it “stressful” when a load of dishes did not seem to be clean after using the appliance. Consequently, they would have to clean each dish, glass or piece of flatware by hand, rendering the appliance virtually useless. And since as an appliance the dishwasher also used lots of energy and water, it became even more of a wasteful piece of equipment. After all, the reason these women bought the dishwasher was to save time.
According to the Asahi Shimbun, only 26.9 percent of Japanese households have dishwashers, as opposed to about 62 percent of American households (as of 2007). The reason is mainly space, which Japanese kitchens have less of, but also the running expense, since, as implied by the responses to the above-mentioned survey, they require a lot of energy and water. This is also one of the reasons clothes dryers are not so common in Japanese homes — the electricity costs — but, of course, the main reason clothes dryers aren’t popular is that Japanese prefer hang drying clothes, as evidenced by the fact that almost every residence in Japan incorporates some sort of facility for a drying pole, such as a veranda. The belief is that sun drying disinfects clothing and heat drying does not.
Similarly, many Japanese belief that it is healthier to allow dishes to dry naturally, which is why in addition to table-top dishwashers there are also table-top dish-dryers, an appliance that Americans, at least, would probably find redundant. Many Japanese homemakers do not like to towel dry dishes, believing it to be unsanitary, so they either leave them out to dry naturally, or they dry them in dish-dryers.
Nevertheless, appliance makers, always on the lookout for something new to market, have made a concerted effort to sell electric dishwashers to the Japanese. In America, new homes come with dishwashers, usually as a standard built-in feature. Very few in Japan do, and in almost all cases they are an expensive option. Most dishwasher owners have the table-top type, which takes up a lot of room and requires unsightly hoses and electrical cables, which most likely compound the feeling of dissatisfaction.
Another aspect of Japanese living that makes dishwashers expensive is that, unlike in the U.S. where users do not run the dishwasher until it is full, Japanese homemakers prefer to clean up after every meal. That means the dishwasher could be used as much as twice or even three times a day.
Tags: home appliances