Will summer colas quench thirst for new flavors?

May 23rd, 2011 by Felicity Hughes

Just the thing when you're parched?

When it comes to beverages, the Japanese tend to mix it up a bit and are always thirsty for new flavors and innovations. To quench that thirst, this month three new colas are being launched on the market, just in time for the summer months ahead. As this year is going to be a particularly hot one, with general aircon usage severely curtailed, here’s a quick round-up:

We’re betting this year that the front-runner is going to be Pepsi Dry. Following on from the hugely successful limited-edition novelty flavors of shiso, baobab, Mont Blanc and azuki, the gimmick this time is that the drink is not so sweet. Half as sweet as normal colas, the Suntory drink is designed to be refreshingly dry on a hot summer’s day. On sale from May 24, Pepsi Dry will cost ¥140.

Bridging the gap

Asahi have countered with a healthy cola, which contains vitamin C, vitamin B6 and caffeine. A crossbreed of energy drink and cola, Dodekamin Energy Cola is made to give you a jump start when your energy is flagging. It’s definitely going to appeal to sweaty salarymen battling with the heat under difficult conditions. Launched May 17, the drink costs ¥140 for a 500 ml pet bottle.

Our final cola is a limited edition number sold exclusively at Family Mart and AmPm. Definitely coming under the novelty cola category, Sakuranbo (Cherry) Cola, is unlike any cola we’ve seen before and its shocking pink color almost seems to disqualify the drink from the cola category. We’ve not tasted this particular concoction yet but Colawp.com remarks that it does have an intriguing sweet and sour flavor. The drink, manufactured by Suntory, went on sale on May 3 and costs ¥147.

Tags: , , , ,

Comments are closed.

RSS

Recent Posts

  • Ginza Cozy Corner takes dessert into hyperdrive with ‘Star Wars’ cakes

    One Japanese confectionary vendor is about to find the Force deep within a sweet tie-up. Ahead of the December release of “Star Wars: The Force Awakens,” Ginza Cozy Corner, which has outlets nationwide, has made a line of “Star Wars” sweets that are truly out of this world. The treats themselves are all based on people […]

  • Warning: This viral video of high school girls might make you blush

    Cosmetic company Shiseido has recently uploaded a YouTube video that is blowing viewers’ minds with a bona fide twist. In the promo video, titled “High School Girl? — The Makeup Secrets of High School Girls,” the camera weaves through a classroom full of drop-dead cute young women who pout and wink like true pop idols. […]

  • Sharp dials up the fan service to celebrate 20 years of ‘Evangelion’

    For those who have always dreamed of owning an Evangelion robot, this might be the closest you get. To celebrate the 20th anniversary of the popular “Neon Genesis Evangelion” animated series, Sharp is releasing a special smartphone that pays homage to the show both in the device’s hardware and software. The phone itself is detailed […]

  • Tokyo plugs into Google Play Music

    If you haven’t heard the latest news from Google Play, you may have missed your opportunity to tune into a Google Play Billboard. From Oct. 8-24, music lovers can head over to Shibuya to, literally, plug into a selection of over 3,500 songs. The Google Play Billboard is meant to give visitors a much-needed chance […]

  • J-blip: Ipsa’s Face Melody

    Every face has a name, a story and . . . a song? That’s the idea behind cosmetic company Ipsa’s newest creation. We should, uh, take it at face value, but the company claims that its Face Melody program can measure the user’s appearance and write a unique tune based on their attributes. The application […]

  • Japan celebrates the GIFs that keep on giving

    GIFs — which stands for graphics interchange format, don’t you know — have made the Internet an even more enjoyable place than before, and we have the receipts to prove it. These digital designs were technological wonders back in the days of AOL and Netscape (Google it, kids). But they eventually went from high-tech animation […]

  • Smart absolutions: Send off your sins with just one click

    The two-step method to purification.

  • Attack of the plant hunters, green carnivores and fleshy girls

    Never promised you a rose garden, but how about a fleshy plant or a stag-horn fern?

  • Make 12th-century art using 21st-century tech

    The Choju-Giga, the famed animal caricature ink paintings displayed Kyoto’s Kozan-ji Temple have been captivating people for centuries. The four scrolls, which date to the 12th and 13th centuries and depict rabbits and monkeys getting into mischief, are often cited as the first manga comics in Japan’s history. Now art lovers can create their own […]

  • Fuji Rock bound? Make sure you survive in style

    A few items that will help you stay dry and happy during Fuji Rock Festival’s unpredictable weather.