Wedding plans get expecting couples to the church on time

August 19th, 2010 by Felicity Hughes

Pretty Chapel's tag line reads: "For couples who don't have time or money but want a fabulous wedding."

Pretty Chapel’s tag line reads: “For couples who don’t have time or money but want a fabulous wedding.”

Quickie wedding specialists Sugukon Navi have just overhauled their site and taken the bold move of creating a section specifically aimed at pregnant brides called Sugukon Maternity. According to PR Times, the company decided that as many clients buying speedy discount wedding packages had a baby on the way, they might as well be upfront about it on the website.

The Sugukon Maternity Plan is an all-inclusive package for the shotgun wedding of your dreams. The total cost of the wedding comes to around ¥1,850,000 (about $21,600) for 60 guests and includes catering, flowers, rent for venue and wardrobe, and more. While this may seem steep, Ateam, the company behind Sugukon, say sthat it’s heavily discounted and that the couple choosing this plan will save as much as ¥800,000 (around $9,300).

Brides can rent a maternity wedding dress from a range of over 20 styles and if the reception venue is near, they can keep the dress on after the ceremony. All the venues have been selected for their liberal attitude to brides with a visible bump, meaning the couple won’t be bothered by disapproving looks from the staff.  Sugukon assures customers that there is a wide range of swanky venues (“famous hotels and popular restaurants”) to choose from.

If the price tag for the Maternity Plan is a bit high, you can opt for the cheaper ¥1,460,813 (about $17,000) Sazukari Plan. Sazukari is a polite way to say there’s a baby on the way, so the plan provides for couples who’ve got a certain sense of urgency. A wedding can be put together with only a month’s notice, making sure you get to the church on time before you hit the maternity ward. Better still, you can defer payment till after the wedding. It’s traditional in Japan for guests to pay to attend the wedding, so this means that the expecting couple won’t have to pay out of their own pockets beforehand.

Sugukon Navi is not the only company offering such a service: Pretty Chapel and Sweet W also do all-inclusive maternity plans, indicating that attitudes toward pregnant brides are changing considerably.

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