UTme!: Want your own Uniqlo T-shirt? There’s an app for that!
Fast-fashion titan Uniqlo had already ventured into the domain of smartphones applications with not-so-exciting Uniqlo Calendar, fashion-style browsing Uniqlooks or again Uniqlo Wake Up applications. However, the Japan-based brand has finally released something that speaks directly to its target customers with UTme!, an application that lets smartphone users design their own T-shirts.
The idea is simple, and all you need is an iPhone or Android device. You input text, a picture or draw some shapes on your screen to make the design to be printed on your T-shirt to-be. But before finalizing, you can add cool effects such as mosaics, splashes and glitches just by shaking your phone to create the final touch. An easy and fun way to give customers more choice in what they wear and attract potential buyers.
Be aware, however, that if you’re aiming to become the next fashion phenomenon, UTme! might not be the right place to experiment as all the uploaded designs belong to Uniqlo, and are then available on utme.uniqlo.com for purchase by anyone.