Uniqlo rocks the T-shirt
To coincide with their latest album release, titled “Bring It,” the Japanese female duo have created a range of T-shirts that each represent a track from the album. It’s a nice gimmick: “Twilight Shooting Star” is a nice deep blue T-shirt spangled with stars, and “Doki Doki” (heart pounding) is emblazoned with some pulse-raising kittens. Unlike Moss and Madonna’s ranges, with T-shirts costing just ¥1,500, Uni Qlo’s offerings are within reach of teenybopper budgets.
Last summer Uniqlo managed to corner the T-shirt market with their limited edition T’s cleverly packaged in plastic cylinders. This year’s range of cunning music industry tie-ins shows they’re still ahead of the game.