In a stroke of genius, travel-deal website TravelZoo, in collaboration with the Hawaii Tourism Authority and tokustasu pioneers Tsuburaya Productions, has enlisted serious star power to promote its current Hawaii travel packages.

Targeting a wide range of would-be travelers, the “Ultra Hawai’i ” campaign follows the well-loved characters from the generation-spanning Ultra series as they engage in classic tourist activities on the main Hawaiian islands of Maui, O’ahu, Kaua’i and Hawai’i.

For a look at how the Ultra family spends its time off,  click over to the campaign site and travel along with Ultra Dad, Ultra Mom (yes, they really do exist in the series), Ultraman Taro and even their alien cohorts — the friendly, spindly-fingered creature Pigmon and the pincer-handed Alien Baltan.