Tweet Beat: #e3, ＃ふなっしー, ＃ジブリファン
The Twitter Japan blog releases a list of top hashtags for each week. Tweet Beat investigates the buzz behind the hashtag.
Was this generation’s console war fought and won at E3?
Last week gamers turned their attention to the action happening at this year’s #e3 in Los Angeles June 11-13. That includes Japanese gamers, who reacted much the same way as gamers elsewhere when it came to comparing Sony and Microsoft‘s press conferences on the 10th.
One person noted they were glad they weren’t interested in the (Xbox exclusive) Halo series, while another was surprised that the price of the #PS4 was lower than they expected (it undercuts the Xbox One by $100).
Nintendo showed off their new lineup via streaming video (#nintendodirectjp) and #pokemonxy got #pokemon fans around the world fired up. One observer of the “Super Mario 3D World” (for Wii U) trailer compared Mario’s cat form attacks to the way another game character, Kirby, sucks up his enemies and steals their powers.
— deepたん@キセキのツイ廃 (@deeppoid) June 11, 2013
“News flash! Final Fantasy Versus XIII will be sold as Final Fantasy XV on PS4! Yesssssssss”
Of course, a three-day conference had too many game announcements to include in this post, but there is an organized run-down of them all over here.
What the heck is a Funassyi?!
Maybe you’re not familiar with the unofficial yuru-kyara of Funabashi: #ふなっしー (pronounced “Funasshii,” but officially romanized “Funassyi”). Well he’s a pear from Funabashi, Chiba . . . and don’t be thrown off by the unofficial nature of “the fairy of the Funabashi pear.” He appears in Asahi Soft Drink’s Juroku-cha commericals alongside the likes of Sky Tree-neighboring Azumabashi’s Azu-chan and Yoshida-no-udon-buri-chan, who promotes Yoshida City’s noodles with her bowl-shaped head.
— ふなっしー (@botfunassyi) June 15, 2013
But let’s not get distracted. Funassyi leads a bustling life, so bustling it’s sometimes hard to tell whether it’s the real Funyassi or someone ripping him off. The above makankosappo meme pic is pretty great, even if it was posted by a “bot” that collects Funassyi memes such as this mash-up with the manga “Attack on Titan” and not the official account (which boasts over 150,000 followers).
The real source of the current trendiness, though? New crane game-prizes released on June 14:
“[Prize Info] Pear fairy “Funassyi Mascot” has boldly appeared! Dazzled by the pear juice, huh. The list of participating stores apPEARs on our official website!”
Studio Ghibli fans unite in hashtag . . . or?
Trend #9, ＃ジブリファン (“Ghibli fan”), seemed like a no-brainer: Who doesn’t love animated classics such as “My Neighbor Totoro” and “Porco Rosso”?
But why now? In little more than a week, the account @fanghibli amassed thousands of followers on the back of this tag. The account’s bio roughly translates as “A bot for Ghibli fans. I’ll be sharing misc. info, urban legends, funny or heartwarming jokes — anything.” Here’s an example of how the account engaged fans:
— うにゃ (@anyysam) June 18, 2013
“Black hair! (RT @Fanghibli: Which Howl do you like?)”
Strangely, though, by June 19 , every single tweet had been deleted.
What’s even more mysterious is that another account, @ghiblitalk, has appeared, tweeting some of the exact same memes and jokes, racking up followers at the same breakneck speed — over 10,000 in four days.
The account’s bio reads, “I’ll be tweeting interesting or moving Ghibli stories. And maybe some scary stories?!”
Obviously this is only speculation, and the owner may have a perfectly good-yet-unfathomable reason to abandon such a “valuable” account, but one could guess that someone is taking advantage of Ghibli fans to fatten up follower counts just like Chihiro’s parents in “Spirited Away.” For what purpose? Probably not anything allowed by Twitter’s rules.