Tokyo plugs into Google Play Music

October 16th, 2015 by Melynie Yoneda

If you haven’t heard the latest news from Google Play, you may have missed your opportunity to tune into a Google Play Billboard. From Oct. 8-24, music lovers can head over to Shibuya to, literally, plug into a selection of over 3,500 songs.

The Google Play Billboard is meant to give visitors a much-needed chance to try out its new music service. After LINE launched its music-streaming service in July, followed only weeks later by Apple Music, as Google Play Music seemed to be stuck in buffering mode with no plans to enter the market. However, after finally launching in September, Google has been going to all lengths to make Google Play Music stand out from its competitors.

Located on Supeinzaka near the Shibuya Parco department stores, the Google Play Billboard may appear, from a distance, to be any other advertisement. Within the billboard itself is 1,300 individual headphone jacks, however, continuously streaming music from noon-8 p.m. everyday. Each jack features a different song, and the song selection changes over time so that you’ll never know exactly what you’re plugging into.

Just watching all the careful efforts that went into the construction of the billboard is like watching a symphony.

The 3,500 songs that make up the Google Play Billboard playlist are hand-picked from submissions from the public that people voted for on the official Google Play Music website. The public were given six different categories to vote on — “a song you’d like to play when your significant other comes over”; “a song for when you feel that your heart is going to break”; “a song you’d personally want to leave for the next generation”; and so on.

These categories, which play into people’s emotional connection with music, resulted in hundreds of songs featuring both a wide variety of both Japanese and Western music. Visitors to the Shibuya billboard can anticipate everything from Mary J. Blige to AKB48, Kyary Pamyu Pamyu to The Rolling Stones.

Additionally, anyone who signs up for Google’s streaming service by Oct. 18 will be able to listen to the Google Play Billboard’s 3,500 songs unlimitedly for free, as well as pay a lifetime reduced rate of ¥780 per month.

After only a week, the Google Play Billboard has made quite a splash on social media, thanks to the hashtags #GooglePlayMusic and #渋谷3500万曲ビルボード (Shibuya 35,000 song billboard).

Regardless of whether Google’s PR campaign hits the right note or falls flat, the Google Play Billboard has certainly proven that music can bring us all together.

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