Today’s J-blip: Running man, powered by Facebook
As part of Nike Japan’s “Run Like Me” marketing campaign, British expat Joseph Tame will jog 100 meters for every “like” that he receives via the campaign’s special Facebook page/app. You might remember Joseph as that earnest mobile-tech evangelist who rose to Internet fame by using GPS to turn his runs into massive urban scribbles, as well as broadcasting his start-to-finish performances in past Tokyo Marathons. A true original, he would appear to be the right poster boy for Nike’s highly customizable LunarGlide+ 4. How far will he have to run? That’s up to you. It should be noted that while the campaign might inspire consumers to buy a pair of cool shoes and run like Joseph, as a large-scale social media campaign that taps into collective sadism, this might be a first.