Today’s J-blip: Perfume daifuku

June 27th, 2012 by Blair Reedy

Back in January, Edo Usagi, a wagashiya (traditional sweet shop) in Nippori, Tokyo, struck gold with a simple yet wildly popular confection: the Ichigo Yōkai Daifuku (strawberry monster sweet). Word of the cute, chewy monsters spread quickly on the web and the shop hit a record of 300 sold in one day. As strawberries eventually went out of season, they unveiled an apricot-stuffed creaton called the Perfume daifuku over Golden Week.  Made from pounded rice and coming in sets of three,  the treat was surely a hit among fans of the popular J-pop girl group, from whence it took its name. This month Edo Usagi dropped the monster mash and come from behind with  the “beautiful geisha butt daifuku.” And yes, it contains collagen.

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