Today’s J-blip: Otoshidama Kit Kat
There are many perks to being a kid in Japan, and receiving money just because it’s New Year is one of them. As if that isn’t enough fun, Kit Kat will soon be releasing the otoshidama version for the fourth year in a row. Being an ’80s kid doesn’t seem all that cool now, does it?
Otoshidama is the money children get from adult relatives during the New Year. It usually comes sealed in a prettily patterned envelope. On this year’s otoshidama box, Kit Kat, in collaboration with Japan Post Holdings, features a cute snake on the package to represent the Chinese zodiac sign of the upcoming year and a message can be written on the back of the package to wish your addressee luck.
Kit Kat product collectors, take note: If you’re fortunate to get your hands on the special edition you’ll get Kit Kat gift envelope. Oooh.
And while we’re on the topic. Have you noticed that Kit Kat has been more saku saku (crispy) in recent years? This Japanese snack blogger lets you know what she thought of the otoshidama Kit Kat for the Rabbit year.
Crunchiness aside, you should purchase your own New Year money pack, which will be on sale at local post offices Nov. 1-Jan. 13.