Today’s J-blip: Line’s Birzzle

July 5th, 2012 by Christopher Robinson

When the fastest-growing social-networking service in the world puts out a game that looks like a mash-up of Angry Birds, Bejeweled and Tetris, you might guess the game would do pretty well. Throw in a free sticker with your download, and you’ve got an instant hit. The acquisition of Korean game Birzzle looks like the first step in Line’s strategy to expand its properties beyond internet calling and messaging. Line has been downloaded over 42 million times in the last year, mostly in Asia.

Website Tech in Asia reports that Line Birzzle has blasted to No. 1 on app store charts in Japan, Hong Kong, Taiwan, Malaysia, Indonesia, Thailand and Macau. It is available for download on Android and iOS operating systems.

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2 Responses

  1. How does it work with the free sticker? I guess you can’t print it out yourself, so is it mailed to you or what?

  2. Hi, Aino,
    The sticker is virtual. “Stickers” are what Line calls the large emoticons you use in text messages in their system. The majority of them are available for purchase, but this is a way to get one (actually, a whole set of them!) downloaded for free.

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