Ten years ago this month, the pill was approved for use in Japan, yet despite its popularity overseas, very few Japanese women use it. In fact, Japan was the last UN member country to approve the pill. Of all industrialized nations, France has the highest number of pill advocates at 44%, with the U.K. at 26% and the United States at 18%.

In Japan it stands at 3%. Why?

In a country where porn is abundant, condoms are readily available and love hotels are beating the recession, it's certainly not from a lack of interest in sex but more a lack of confidence in the pill itself. More than half of the women surveyed about the pill mentioned concern over side effects, and of the 3% of women actually taking the pill, only 30% claim it is for contraception purposes (the pill also alleviates menstrual pain in some women).