Posts Tagged ‘yukata’

It’s a dress! It’s a yukata! It’s both!

Wednesday, July 21st, 2010

Nissin's yukata dress: the top and skirt can be worn separately

Nissen’s yukata dress: the top and skirt can be worn separately

As festival season gets underway many girls are getting into the swing of things by donning a yukata dress, which marries traditional Japanese fabrics with a more modern shape. Sales of the yukata dress have been brisk since it was launched this year, and Tokyo Walker reports that Web store Yumetenbou have sold more than 5,000 dresses since the item was released for sale in May.

The frilly dresses are popular with both young girls and women who are drawn to the voluminous knee length skirt and cute but pretty floral fabrics. Similar in style to a Gothic Lolita outfit, the yukata dress is a cute confection dripping with lace and ribbons. This lace-trimmed outfit sold by Yumetenbou comes complete with hair ribbon accessories and a pink ribbon belt. Yumetenbou’s costumes go for around ¥5,000, but a cheaper version sans accessories is available from Nissen web store for under ¥3,000. Best of all is that the yukata dress is not a dress at all but a skirt coupled with a top that can be worn separately for a more casual effect.

If the yukata dress is a little girly for your taste head down to China House Kamome in Yokohama to buy a sexed-up version of the yukata. The store sells dresses in the Vietnamese audai style made from yukata fabric with a slender silhouette and slit down the side that is bound to get pulses racing during the summer party season. Costing around¥12,900, they’re a lot more pricy than the yukata dress but since the store started selling them six years ago they’ve grown so steadily in popularity that they’re now flying out the door.

But what to wear with your yukata? Not just any old bag will do. Luckily this summer the kago bag (a boxy straw basket) is a hit item that suits both traditional and modern garb. They come in all shapes and sizes to suit your style, many, of course, topped off with a ribbon or bound in lace, while other more flashy numbers sparkle with glitter or display the wearer’s favorite cartoon characters. Check out TokyoFashion.com’s gallery to see a range of popular styles.

What do you think of the yukata dress trend? Are you digging the lighter style or is the whole thing a little bit too girly?

Designers rock the yukata

Tuesday, June 29th, 2010

Mamechiyo Modern gives a modern twist to traditional dress

Mamechiyo Modern gives a modern twist to traditional dress

Yukata, obi and geta are getting a fresh lease on life as designers and even high-street stores give traditional Japanese wear a contemporary twist this summer. One of the best places to check out the cutting edge of this trend is Marui One in Shinjuku where spider web print cotton yukata, geta with cute bows and even skull motif obi can be seen.

Comme Ca store's polka dot yukata

Comme Ca store’s polka dot yukata

Ya Ya, who do striking lightning bolt jinbei and funky lizard clips, are selling their line on the second floor of Marui One  until July 29. Mamechiyo Modern, who is based in the same building (on the second and fourth floors), also does a great range that includes funky striped geta and really wild obi with playful motifs.

From July 2-5 Mamechiyo Modern will be running a special exhibition at Marui One of traditional wear made by students of Oda Kimono School in collaboration with the Mamechiyo brand. The idea is for the students to re-imagine classic designs for the modern market. Visitors will be able to buy some of the creations they come up with, so if you’re in the area, it’s definitely worth popping by.

The idea of reinventing the kimono is nothing new, out on the street, creative young Japanese have been doing their own thing for awhile by spicing up old kimono with inventive accessorizing. TokyoFashion.com has got a great snap of a cute couple rocking the traditional look Grimoire’s recent Dolly-Kei party.

Now high street stores are also getting in on the action: Comme Ca Store is selling sweet polka dot yukata and UniQlo have gone one better with this playful tie-dye style dot print yukata. With so many interesting new designs coming out, it’s certain that this summer’s festivals are going to be livened up with some fun and funky re-workings of traditional dress.

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