Posts Tagged ‘viral marketing’

Japanese agency projects their message well

Thursday, October 22nd, 2009

One of the most interesting and innovative new features in the digital camera market is the built-in projector. Right now, only one camera (the Nikon COOLPIX S100pj) has it, but if it takes off, it won’t be the only one for long.

There’s much to love about this promo video put together by Japan’s GT Inc, a creative agency whose work is frequently brilliant. Take, for example last year’s “Love Distance” commercial, which won big ad the Cannes Lions, the advertising world’s version of the Oscars.

Seriously, have you ever seen a commercial for condoms that could make a grown man weep? I’ve only seen one, and this is it.

Thanks to Jean Snow for pointing this out.

 

NYT’s David Pogue chimes in on the S100pj.

3D marketing in motion

Tuesday, October 6th, 2009

As we all know, Madison Avenue and their international counterparts got hideously drunk on the coincidental cocktail of Mentos and Diet Coke, and marketing departments around the world have been trying to bottle that sensation and sell it to YouTubers ever since.

Some companies have simply capitalized on the organically grown fan love. Others have promised fame and fortune to tomorrow’s consumer-media stars, or even going so far as tutoring  would-be viral videomakers. But one fool-proof way to create buzz is to provide a prefab scenario starring you, the loyal consumer. Only need photo; no creativity required.

Take OfficeMax, which nailed it last holiday season with its Elf Yourself campaign, by teaming up with JibJab, makers of fine cheeky greeting cards for the YT generation.

But when it comes to generating a true wow factor, Japan’s Motion Portrait might have an edge over other cut-n-paste photo labs. As predicted on Pink Tentacle two years ago, Motion Portrait was seen a killer app for 3D-enhanced games, sites and services.

Continue reading about Motion Portrait →

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