Posts Tagged ‘viral marketing’

Warning: This viral video of high school girls might make you blush

Wednesday, October 21st, 2015

Cosmetic company Shiseido has recently uploaded a YouTube video that is blowing viewers’ minds with a bona fide twist.

In the promo video, titled “High School Girl? — The Makeup Secrets of High School Girls,” the camera weaves through a classroom full of drop-dead cute young women who pout and wink like true pop idols. But everything is not as it seems.

The camera zooms in on the page of a book that one girl is reading. The small text reads “Did you notice the boys in this classroom?” As the camera backs out of the room, the viewer realizes that — SPOILER ALERT — they’re all dudes.

The big gender-flipping reveal highlights the transformative properties of Shiseido’s makeup, which give you the tools to be whatever you want to be (granted, having veteran hair & makeup artists helps).

Whether this invokes deeper commentary on herbivore men or gender fluidity or whatever, the bottom line is Shiseido has struck viral-video gold.

[This behind-the-scenes video shows how the makeup specialists pulled it off.]

Japanese agency projects their message well

Thursday, October 22nd, 2009

One of the most interesting and innovative new features in the digital camera market is the built-in projector. Right now, only one camera (the Nikon COOLPIX S100pj) has it, but if it takes off, it won’t be the only one for long.

There’s much to love about this promo video put together by Japan’s GT Inc, a creative agency whose work is frequently brilliant. Take, for example last year’s “Love Distance” commercial, which won big ad the Cannes Lions, the advertising world’s version of the Oscars.

Seriously, have you ever seen a commercial for condoms that could make a grown man weep? I’ve only seen one, and this is it.

Thanks to Jean Snow for pointing this out.

NYT’s David Pogue chimes in on the S100pj.

3D marketing in motion

Tuesday, October 6th, 2009

As we all know, Madison Avenue and their international counterparts got hideously drunk on the coincidental cocktail of Mentos and Diet Coke, and marketing departments around the world have been trying to bottle that sensation and sell it to YouTubers ever since.

Some companies have simply capitalized on the organically grown fan love. Others have promised fame and fortune to tomorrow’s consumer-media stars, or even going so far as tutoring  would-be viral videomakers. But one fool-proof way to create buzz is to provide a prefab scenario starring you, the loyal consumer. Only need photo; no creativity required.

Take OfficeMax, which nailed it last holiday season with its Elf Yourself campaign, by teaming up with JibJab, makers of fine cheeky greeting cards for the YT generation.

But when it comes to generating a true wow factor, Japan’s Motion Portrait might have an edge over other cut-n-paste photo labs. As predicted on Pink Tentacle two years ago, Motion Portrait was seen a killer app for 3D-enhanced games, sites and services.

Continue reading about Motion Portrait →


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