Several of the touchscreen vending machines opened in Japan this summer, including a brand new one at Kansai International Airport. The company is planning to set up 50 more of the so-called J!NS Self Shops around the country. Different styles and colors are priced at ¥3,990 and ¥5,990, payable by credit card.
The company’s slogan is “Glasses that can see the future.” Are they seeing the future of retail?
Rows of young people standing shoulder-to-shoulder, calling out for contributions are a common sight around Japanese train stations and storefronts at year-end. Now, another familiar row of characters is joining in the call, albeit more quietly: Vending machines around the country are now accepting charitable donations.
The “Heartful Vendor” drink machines were developed by the Red Feather Community Chest Movement (赤 い羽根共同募金), a 64-year-old nation-wide nongovernmental organization dedicated to suppporting social welfare. The vending machines are one idea to try to counteract an overall decline in donations. The organization says giving, which peaked in 1995, started to slide as organizations became more scattered and incidents of charity scams hit the headlines.
The vending machines, of which there are more than 600, make donating to various causes as easy as pressing a “keep the change” button. The last two buttons on the bottom row of drinks are marked “donate ¥10″ or “donate ¥100.” Put in your coins, pick your drink (hot or cold, of course), and then press one of the buttons. A little sterile? Well, it won’t hand you a red feather like the usual money collectors do, but the machines do chirp “arigatou gozaimasu.” It’s also possible to simply donate money without buying anything. (But how could you pass up a hot, canned drink on a cold, winter’s day?) Each machine puts up a sign each month with the previous month’s collected total.
In addition to the Community Chest’s usual causes, some machines’ proceeds are earmarked for specific causes. Recipients include animal preservation projects like the famous deer in Nara and the storks in Hogo, J-League soccer clubs and the breast cancer awareness organization Pink Ribbon.
They’re mostly in workplaces and universities, though some have been spotted on the streets. Would you donate through a vending machine?
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Whether you count fukubukuro “lucky bags” as a thank-you to shoppers, a scheme to unload less popular merchandise at the end of the year or just a way to kick off the New Year’s sales, buying a mystery pile of stuff worth [hopefully far] more than the price tag is a tempting offer to many. [...]