Posts Tagged ‘Twitter’

Tweet Beat: #真4, #ソクラテスの死, #キスの日

Thursday, May 30th, 2013

The Twitter Japan blog releases a list of top hashtags for each week. Tweet Beat investigates the buzz behind the hashtag. 

Demons and Samurai

“Shin Megami Tensei IV,” the first numbered title in the Shin Megami Tensei role-playing game series in 10 years, was released on May 23 in Japan. Between the anticipation of the release date, the build up of PR like the 10-minute gameplay video above and the tweets of fans buying and playing the game, it’s not surprising that the hashtags #真4 (“shin”) and #メガテン4 (“Megaten” is the series’s nickname among fans) would trend.

“Shin Megami Tensei” is known for its brutal difficulty. One player finds a humorous way to say he was annihilated in the tutorial. This time around, the characters are samurai from the Mikado Kingdom, but they still become stronger via the series hallmark of negotiating with demons for help. The game is due out in North America July 16.

“The Death of Socrates” as re-created by Japanese students

Jacques-Louis David painted “The Death of Socrates” in 1787. According to Plato in “The Apology of Socrates,” the great thinker was sentenced to death by poison for “act[ing] unjustly in corrupting the youth, and in not believing in those gods in whom the city believes, but in other strange divinities.” David’s work is said to be somewhat historically inaccurate, though it is nonetheless famous.

In fact, it’s so famous that some Japanese students decided to re-create it as a photo the other day. Once tweeted May 25, with the hashtag #ソクラテスの死 (“The Death of Socrates”) the image promptly blew up (on a popularity trajectory that had it beating out a tweet from kawaii idol Kyary Pamyu Pamyu by some metrics) as people expressed their interest in giving it a shot, wished they had enough real-life friends to be able to pull it off or just laughed.

Taking creative photos like this has been a popular hobby lately, it seems. You may remember Makankosappo but have you seen the “Attack on Titan” meme yet?

Kiss Day

May 23 is #キスの日 (Kiss Day). No, really! It commemorates the first time a kissing scene was shown in a movie in Japan, which, by the way, was the premiere of Yasushi Sasaki’s “Hatachi no Seishun” in 1946. People tweeted a lot of kissing pictures, whether of celebritiesDisney characters, dolls or their single selves. There is also plenty of fan art, even some featuring Harry Potter characters.

Tweet Beat: #NintendoDirectJP, #華麗なる公式 , #デザフェス

Sunday, May 26th, 2013

The Twitter Japan blog releases a list of top hashtags for each week. Tweet Beat investigates the buzz behind the hashtag. 

The latest news from Nintendo

When Nintendo has something to announce, it has been tending in recent years to do it via a Nintendo Direct presentation. These streaming events allow “direct” communication with fans of their games. On May 17 the latest #NintendoDirectJP included a special focus on Sega. The next three Sonic the Hedgehog games will be made exclusively for Nintendo platforms; “Sonic: Lost World” is slated for release on Wii U and 3DS this fall. Sega is also bringing “Yakuza 1 & 2 HD” to Wii U in Japan.

Another highlight was downloadable content for “New Super Mario Brothers U” called “New Super Luigi U” with 82 revamped Luigi-only levels. It will also be available as a stand-alone Wii U game. For the the full details of the presentation, check your local Nintendo Twitter account: @Nintendo, @NintendoAmerica, @NintendoEurope.

The “magnificent” presence of official Twitter accounts in Japan

If you follow Japanese companies on Twitter, you may have noticed some of them have boatloads more personality than you might expect. Forgoing stiff PR and capitalizing on the “social” in “social media,” accounts such as @kumamototaxi (a taxi service), @enganbus (a bus company), and @imuraya_dm (food company known for red bean sweets) became known as #病気公式アカ (“sick official accounts”) last fall (perhaps because it seemed as if they had gone off the deep end). The tweets that chronicle the history of the hashtag are archived here.

suggestion from @nhk_pr that they come up with something less insensitive to people who are actually suffering from illness led to adopting #華麗なる公式 (“magnificent official [accounts]). For a good example of how these accounts interact with each other, see this collection of tweets between @tanitaofficial and @sharp_jp. Note the liberal emoticon usage.

So how did #華麗なる公式 end up so trendy this particular week? It’s hard to say for sure, since it’s continuously active, but I’d like to think because of this play on words by the Japan Self Defense Force Miyagi Provincial Cooperation Office:

They were having trouble cooking their Friday curry, but the best part is the hashtag duo: #華麗なる公式 (karei naru koushiki, “magnificent official [accounts]“) is joined by #カレーなる金曜日 (karē naru kinyoubi, “curry Friday”).

Design Festa Vol. 37

The “international art event” #デザフェス (“dezafesu,” short for “Design Festa”) vol. 37 was held May 18 and 19 at Tokyo Big Sight. Just browsing the tweets gives a great taste of what was on offer as exhibitors posted photos to promote their booth and attendees were documenting on the fly. If you’re distraught over discovering this gathering after the fact, don’t despair! Vol. 38 is already on the calendar for Nov. 2 and 3.

2012: The year in social media in Japan

Thursday, December 13th, 2012

LINE graph. Courtesy of NHN Corp.

In terms of Japan’s social media scene, 2012 was without a doubt the year of Line. The free application launched by NHN Japan in mid-2011 was initially created to allow free VoIP calls between Line users. This year it quickly snowballed into something much bigger: It now has an Instagram analogue in Pick, a social dashboard like Facebook, and is starting to pick up where the faltering Facebook Check-in Coupon fell off with its own location-based Coupon app. But one of Line’s most popular features is the ever-changing selection of cute stickers that you can add to text messages.

Line’s growth has been astounding: It reached the 50 million user mark at 399 days – more than twice as fast as both Twitter and Facebook. The most recent numbers, for November 2012, claim 80 million users, 36.5 million of whom live in Japan. The number of users shot past Facebook, which has only a little more than half as many users in Japan, with the number apparently plateauing in the last quarter of the year.

This year did, however, see Facebook edge out domestic rival Mixi, which has been faltering. Last June, Nikkei reported that Mixi’s active users for the month of March were 15 million (out of 27 million registered users). Not too bad, except that page views had dropped by 10 million in the past year – a loss of one-third. Mixi recently partnered with social gaming powerhouse DeNA to create a shared social gaming platform that will be live next year. We’ll see if that is enough to save Mixi – it certainly needs something.

And Twitter? While Japan is a distant third behind the U.S. and Brazil in number of accounts, Tokyo is the No. 2 city in the world for sheer number of tweets, according to a report by Semiocast. However, the same report also showed that Japan had the second slowest rate of new user registration after a flurry of growth last year.

Continue reading about social media in 2012 →

Today’s J-blip: kabe-don

Friday, November 2nd, 2012

Picture the scene: A blushing girl is dashing off somewhere when all of a sudden a tall handsome guy slams his hand against the wall in front of her, she’s flustered, there’s nowhere to hide, their eyes meet and . . .  If you’re a fan of shōjo manga (manga aimed at teenage girls), you’ve no doubt seen this scene countless times and maybe even groaned a bit as the hackneyed plot device is once again wheeled out. The situation has been nicknamed “kabe-don” by manga fans, as “don” is an onomatopoeic word for thunderous sound, in this case created by a hand slamming into a kabe (wall).

This month a spate of parodies that turn the situation on its head have been produced by playful Twitter users, giving rise to the “semi-don,” and the “ten-don,” among others.

A whole new vocabulary has been born: There’s the “standard” don where a boy blocks a girl’s escape with one arm and the “slightly wild” don in which her escape is blocked by a leg. But the most popular parody by far has been the semi-don (cicada don) that, according to J-Cast, was first posted by a Twitter user on Oct. 13 as a panel of four drawings riffing on the kabe-don idea. The final panel shows a girl being completely cornered by a boy who is blocking her exit not just with both hands, but both legs too, like an insect clinging to a wall. The tweet was retweeted more than 20,000 times and lead to a number of people posting tribute photographs of themselves performing this difficult feat.

Following on from the cicada don we’ve now had the “ten-don,” in which a girl is cornered by a giant bowl of tempura and rice, the Pteranano-don, in which the flying dinosaur traps its prey in a corner and most successful of all with more than 10,000 retweets the “neko-don” featuring a pile of cats in a corner, presumably on top of their victim. Because “don” could also refer to a drum beat, it’s also common to see kabe-don parodies featuring WadaDon from Namko’s “Taiko: Drum Master” game taking the role of the “ore sama” (guy who’s a bit full of himself) lead.

Twitter is the perfect medium to disseminate this kind wordplay coupled with a one-shot visual gag, and it seems like manga fans both young and not so young are having a ball creating and re-tweeting kabe-don parodies. When it all dies down, we’re wondering which manga cliché will next receive an online dressing down. We vote for the one where a guy trips over a girl and lands on top of her, inadvertently touches a boob and receives a slap.

New Japanese tourists: have social network, will travel

Friday, September 7th, 2012

Users post original ideas for adventurous holidays on Trippeace to find new traveling companions

Fancy learning how to ride an elephant in Laos? How about shouting your New Year’s dreams from the top of Ayer’s Rock in Australia? Trippeace, a “social travel service,” is helping a new generation of Japanese travelers make their wildest vacation dreams a reality. Since its launch in August last year, the site has picked up over 20,000 members, over a thousand of whom have taken part in group vacations.

The project is the brainchild of Ian Ishida, a 22-year-old university student, and the idea is to enable young Japanese to experience a different kind of vacation. Members post ideas for a holiday and via Facebook, Twitter or Google+, they can discuss the details with other interested parties. Once a concrete travel plan has been made, Trippeace acts as a travel agent, making all the travel arrangements for participants. With a 10 percent commission on these arrangements, according to an article in Nikkei Trendy, Trippeace had made ¥200,000,000 by June this year.

It’s a remarkable achievement, seeing as this generation of young Japanese is much less adventurous when it comes to traveling abroad than the previous generation. Immigration statistics compiled by the Ministry of Justice show that overseas travel by young Japanese has fallen significantly from a peak in the mid-’90s.

Ishida isn’t the only one to come up with this concept. A similar service called Grvel was launched in December 2011. The name is pronounced “guruvelu,” a mash-up of “group travel.” But although Grvel made a selling point of offering group discounts to users who got together for a proposed trip, the lack of recent activity on the site seems to suggest that the scheme isn’t taking off in the same way as Trippeace. For those who want to cut out the middleman and book trips themselves, Taviko, a service that has been running since 2011, focuses on helping users find fellow travelers for whatever destination they have in mind via Facebook and Twitter. But again, it hasn’t seen anything like the level of traffic as Trippeace.

Canny marketing seems to have contributed a great deal to Trippeace’s success and the website is currently offering to pay the travel expenses of the first group to recruit 100 participants for a trip idea. Ishida is hoping this helps get 100,000 people registered for the service by October this year, with a view to possibly taking the service global in the future.

Today’s J-blip: MUJI to GO game

Friday, July 6th, 2012

Where to?

No-frills houseware emporium Muji‘s new online social game has players moving around a board with the toss of a virtual die to win prizes. The game promotes Muji’s “to GO” line of travel products, so the top prize is a trip, the medium prize is a suitcase and the easy win is a sticker. If you win a sticker online, you can go to a Muji shop with a bar-coded print-out from the game or just flash the winning message from your mobile device. At every step of the way, the game prompts you to post a message to the social network of your choice. The posts are optional, but if you click on everything they want you to click, you may intrigue (confuse?) your friends and followers with announcements like, “You’ve landed on the JERSEY SLIPPERS square!” The game points you to a number of related Muji sites. It’s clean and slick, if perhaps a little sea-sickness inducing.

JAL builds a social media campaign, one block at a time

Wednesday, May 9th, 2012

Play with blocks and possiby win a round trip from Tokyo to Boston

To celebrate its new route from Tokyo to Boston, JAL has launched a nifty social media campaign called “JAL Social Block Art.” Also available in English for U.S. residents, those taking part get the chance to win air miles, special key holders and even a pair of tickets between Tokyo and Boston. Only users who register via Facebook or Twitter can qualify to win prizes, potentially making it a great viral campaign.

Once signed in, you’re presented with 3-D blocks to play with; competitors can add colors and remove or add mini blocks. If you hit on the correct combination of blocks, you’re automatically entered into two lotteries. The first lets you know immediately if you’ve won a key holder or air miles. The second is for round trip flights and is drawn at a later date.

10→1 design Works, the firm behind the sites, was also responsible for the award-winning Uniqlo Lucky Line website, which also used social media to allow customers to virtually stand in line at new Uniqlo stores in Tokyo and Taipei for a chance to win prizes.

On March 28, the day the campaign launched, 160,000 blocks were made. However, the Twitter feed suggests that the majority of entrants are Japanese. Granted, the default language of teh site is Japanese and the English button is a little hard to spot.  English-language promotion of the site has also been scant. With foreign tourism still flagging after the quake, you’d think JAL would be making a bit more noise.

Pulsastions (03.23.12)

Friday, March 23rd, 2012

Here are the latest Pulsations, links to fresh stories and visuals about Japan, shout-outs to fellow bloggers, and highly clickable stuff that we think you might enjoy.

In no particular order, they are . . .

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