Posts Tagged ‘tsutaya’

J-blip: Tsutaya launches one-stop ‘lifestyle’ bookshop

Monday, November 18th, 2013

Tsutaya's new book store meets all your lifestyle needs

Tsutaya’s new book store meets all your lifestyle needs

Following on the success of Daikanyama T-Site, an upmarket complex targeted at an older demographic of book lovers and one that included satellite boutiques for cameras, bikes and pets,  bookselling behemoth Tsutaya has opened  a new similar envelope-pushing book store in Honjō-Waseda, Saitama.

By offering objects for sale related to a particular hobby or interest, the concept of the new store, which opened its doors on Nov. 2, is to sell not only books, but also a new lifestyle and, of course, to maximize profits.

Make no mistake, though. The lifestyle being hawked here is a far cry from the tony Daikanyama T-Site. Catering to a more suburban and middle-class set, the store is divided into seven zones: cookery, interior decorating, beauty, kids, business, the arts and travel. In the cookery zone, cooking utensils and tableware are laid out next to cookbooks and in-store cookery demonstrations should further whet consumer’s appetite for purchasing more than just a recipe book.

As more entertainment content — be it books, DVDs or games — becomes digitized and downloadable, could this mark the final chapter of the bookstores? The writing is on the brick-and-mortar wall.

Pointing out good deals

Monday, March 12th, 2012

In Japan it seems that almost every company offering goods or services has a point scheme, so much so that some people carry a separate wallet just for customer loyalty cards. Keeping track of what you can use these points for and when they are expire can be a hassle, but if you fail to do so, you could end up losing out.

Get the point?

The end of March is the deadline for using up Eco Points and, according to Otona no Kaisha News, ¥11.5 billion’s worth of Eco Points issued are yet to be exchanged for goods. A government scheme to support eco-friendly practices while invigorating the economy, Eco Points are accrued when buying domestic electronic appliances and can be exchanged for eco-friendly items before the end of the Japanese financial year.

This looming deadline is perhaps the reason why the website Poi Tan (“point search”) suddenly rose to fifth place in Google Trend Word rankings on March 3. Poi Tan aggregates a dizzying array of information on points and air mile schemes to allow users to keep track of their point balances. The website shows visitors how to convert dormant points into other points: for instance,points earned at department store Takashimaya can be converted into ANA air miles. It also alerts you when your points are about to expire.

If after searching Poi Tan, you’re still none the wiser on how to spend leftover Eco Points, then it’s worth bearing in mind that they can be sent as monetary donations to victims or to fund volunteer work in areas affected by the disaster last year. It’s also heartening to know that Tsutaya also run a similar scheme in which points accrued at their stores can be sent to a range of charities including the Japanese Red Cross Society and World Wildlife Fund.

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