Posts Tagged ‘toys’

J-blip: Kokoro Scanner knows what’s in your heart of hearts

Friday, October 17th, 2014

The recently released Kokoro Scanner (“mind scanner”), from Takara Tomy, is attracting attention with its simple yet clever concept.

The head-mounted toy supposedly monitors small heart rate changes and flags fibbers with a colored light system. A green light means you’re in the clear; yellow means you’re only telling half the truth; red means guilty as charged. The fact that user can’t see what color the light is just adds to the fun.

Retailing at a mere ¥2,700, this is clearly a poor man’s lie detector. Does it work? We’ve yet to test it, but our professional advice is, IT’S A TOY, so Truth or Dare? Yes. Court of law? Uh, no.

The Kokoro Scanner goes on sale Oct. 30 and can be ordered on Takara Tomy website.

Tokyo Toy Show . . . for little people and grown-up kids

Thursday, June 13th, 2013

Bandai's new line of water guns enables players to shoot around corners.

The 52nd annual International Tokyo Toy Show, which kicked off today at Tokyo Big Sight, is featuring 35,000 products from almost 150 companies from around the globe. Organizers estimate the four-day event will attract at least 160,000 visitors.

At a press preview on June 13, one notable trend was smartphone- and tablet-compatible games and interfaces. Some allowed players to interact with their environment and other gamers.

Another was the emergence of figurines and merchandise spinoffs from popular phone apps.

But the show clearly wasn’t just for kids. Many companies showcased toys aimed at the child inside. And who knows? Maybe Ultraman, Sailor Moon and Mazinger Z can one day appeal to a new generation.

The Tokyo Toy Show is open to the public June 15-16. Admission is free.

[Photos by Mai Hasebe and Eric Ruble]

JAL builds a social media campaign, one block at a time

Wednesday, May 9th, 2012

Play with blocks and possiby win a round trip from Tokyo to Boston

To celebrate its new route from Tokyo to Boston, JAL has launched a nifty social media campaign called “JAL Social Block Art.” Also available in English for U.S. residents, those taking part get the chance to win air miles, special key holders and even a pair of tickets between Tokyo and Boston. Only users who register via Facebook or Twitter can qualify to win prizes, potentially making it a great viral campaign.

Once signed in, you’re presented with 3-D blocks to play with; competitors can add colors and remove or add mini blocks. If you hit on the correct combination of blocks, you’re automatically entered into two lotteries. The first lets you know immediately if you’ve won a key holder or air miles. The second is for round trip flights and is drawn at a later date.

10→1 design Works, the firm behind the sites, was also responsible for the award-winning Uniqlo Lucky Line website, which also used social media to allow customers to virtually stand in line at new Uniqlo stores in Tokyo and Taipei for a chance to win prizes.

On March 28, the day the campaign launched, 160,000 blocks were made. However, the Twitter feed suggests that the majority of entrants are Japanese. Granted, the default language of teh site is Japanese and the English button is a little hard to spot.  English-language promotion of the site has also been scant. With foreign tourism still flagging after the quake, you’d think JAL would be making a bit more noise.

B-kyu boom: The magnificence of the mediocre

Friday, August 5th, 2011

“Not exceptional, not bad, just middling” is one definition of the phrase b-kyu (b class), but this term has lately come to mean so much more. From B-kyu gourmet to B-kyu sightseeing, B-kyu fans are appropriating the phrase to mean something more positive, which ranges from “no frills” to “fabulously kitsch.” With the recent release of a new book, the latest B-kyu mindset is being applied to toys.

Wikipedia Japan states that the phrase B-kyu has its origins in the English term “B movie” — a subpar, cheaply made film. Just as in the West, B-movies also have ardent fans in Japan who embrace the term. B-kyu moviegoers relish the celluloid output of directors such as Yoshihiro Nishimuru, who delights them with lashings of blood and guts in titles such as “Tokyo Gore Police,” “Suicide Club” and “Machine Girl.” If you also have a fondness for bad dialogue and blood splatter, check the B-Class Movie Blog.

The biggest B-kyu craze since B-kyu movies has been the B-kyu gourmet trend. While you might think this is all about retro food such as cheese and pineapple chunks on cocktail sticks, you’d be mistaken. B-kyu gourmet simply means no-frills home cooking that utilize local ingredients. The trend even has a B-kyu gourmet cooking competition called the B-1 Grand Prix. Convenience stores have got in on the act too, with Circle K and Lawson both bringing out special B-kyu meals for limited periods.

But B-kyu hasn’t totally lost its kitschy connotations. Being a B-kyu fan entails seeking out stuff that doesn’t register on most people’s radars. We really love the B-kyu sightseeing website, which features great suggestions on weird and wonderful places to visit. A quick browse through entries for Tokyo brought up a fabulous shop in Akihabara that is heaven for fans of instant ramen, as well as the Toto Toilet museum.

The latest B-kyu movement is focused on the B-kyu toy, or the Fukkutoi, as it’s also been dubbed by the author of a book on cheap plastic toys. “Super B-kyu Transformating Robot Great Battle Dagangu” was published on June 18 and features full color illustrations and commentaries on a variety of cheap plastic playthings. These products, which faithlessly copy the merchandise of bigger toy companies, can be bought in gas stations, souvenir shops and near the cash registers of family restaurants across the country. Until recently, they hadn’t really caught the attention of hardcore adult toy fans, but perhaps it’s time for this cheaply produced tat to emerge from its place in the back of the toy cupboard and enjoy its moment in the spotlight.

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