Tamagochi reached the ripe old age of 15 yesterday. To celebrate, Bandai brought out a special Tamagotchi iD L 15th anniversary edition in pink or purple with plenty of new functions. Not just for the 8- to 9-year-old girls, those who recall their cute digital pets with fondness, rather than mild irritation, are bound to want to get their hands on these special models which have one of the game’s first-generation characters, Oyajichi, among their sets of 32 characters.
The commemorative version of the Tamagochi features one of the game's original characters
Tamagochi have come a long way since their birth and the iD L has a color screen, is decorated with sparkling crystals and has a function that allows you to swap items and propose marriage with other players.
The success of the toys sparked a virtual pet rearing boom that continues to this day. It’s not that surprising, especially when you think of all the city apartment dwellers who aren’t allow to keep real pets at home. Though some simply get around a landlord’s strict rules by keeping a secret pet (small dog owners can resort to hiding a dog in a bag when entering and exiting a building), many have sublimated their need with virtual games.
Pet-raising games have continued to be popular in Japan and the increased complexity of games like Nintendo’s Nintendogs has arguably brought pet games to an adult market. More recently this popularity has spread to smartphone apps. Just this month, for instance, a new pet-rearing app, featuring a cute cat called “Mecha-kun,” was released on the market.
But the area in which pet-rearing games are really evolving is within games that combine the usual game-playing characteristics, such as feeding and petting your animal, with a social networking element. Online game Meromero Park, for instance, allows you not only to raise your own cute creature, but to meet and chat with other users who share your interests while going out for a walk.