Posts Tagged ‘Tamagotchi’

Tokyo Toy Show . . . for little people and grown-up kids

Thursday, June 13th, 2013

Bandai's new line of water guns enables players to shoot around corners.

The 52nd annual International Tokyo Toy Show, which kicked off today at Tokyo Big Sight, is featuring 35,000 products from almost 150 companies from around the globe. Organizers estimate the four-day event will attract at least 160,000 visitors.

At a press preview on June 13, one notable trend was smartphone- and tablet-compatible games and interfaces. Some allowed players to interact with their environment and other gamers.

Another was the emergence of figurines and merchandise spinoffs from popular phone apps.

But the show clearly wasn’t just for kids. Many companies showcased toys aimed at the child inside. And who knows? Maybe Ultraman, Sailor Moon and Mazinger Z can one day appeal to a new generation.

The Tokyo Toy Show is open to the public June 15-16. Admission is free.

[Photos by Mai Hasebe and Eric Ruble]

Tamagtotchi turns 15, as virtual pets continue to evolve

Thursday, November 24th, 2011

Tamagochi reached the ripe old age of 15 yesterday. To celebrate, Bandai brought out a special Tamagotchi iD L 15th anniversary edition in pink or purple with plenty of new functions. Not just for the 8- to 9-year-old girls, those who recall their cute digital pets with fondness, rather than mild irritation, are bound to want to get their hands on these special models which have one of the game’s first-generation characters, Oyajichi, among their sets of 32 characters.

The commemorative version of the Tamagochi features one of the game's original characters

Tamagochi have come a long way since their birth and the iD L has a color screen, is decorated with sparkling crystals and has a function that allows you to swap items and propose marriage with other players.

The success of the toys sparked a virtual pet rearing boom that continues to this day. It’s not that surprising, especially when you think of all the city apartment dwellers who aren’t allow to keep real pets at home. Though some simply get around a landlord’s strict rules by keeping a secret pet (small dog owners can resort to hiding a dog in a bag when entering and exiting a building), many have sublimated their need with virtual games.

Pet-raising games have continued to be popular in Japan and the increased complexity of games like Nintendo’s Nintendogs has arguably brought pet games to an adult market. More recently this popularity has spread to smartphone apps. Just this month, for instance, a new pet-rearing app, featuring a cute cat called “Mecha-kun,” was released on the market.

But the area in which pet-rearing games are really evolving is within games that combine the usual game-playing characteristics, such as feeding and petting your animal, with a social networking element. Online game Meromero Park, for instance, allows you not only to raise your own cute creature, but to meet and chat with other users who share your interests while going out for a walk.

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