Posts Tagged ‘ren’ai’

Women enjoy romances with their cell phones

Tuesday, April 20th, 2010

Which guy would you chose to date?

Women get to choose from a stable of eight handsome otomen

Yesterday saw the launch of a new dating simulation game for cell phones called “Kimi to Wonder Kiss.”  TV Tokyo Broadband, who developed the game in conjunction with Rejet, is hoping to cash in on the current boom for cell-phone dating games aimed at the female market.

While console dating sims for men eclipse those aimed at women in sales, it seems like the opposite is true for the relatively new market of cell-phone ren’ai (dating) games. CNET reports that last year ren’ai games made up one in seven of the games available on the iMode menu and out of those 80 percent were aimed at women.

The trend started in December 2006 when “Koibito wa No 1 Host” (My Boyfriend Is the No. 1 Host) was launched on the market. The story allowed girls to chose their favorite young man from a host club (a bar where women pay to spend time with handsome young men) and groom him to become the No. 1 host in the joint. The key to the success of this title was that it closely resembled a romantic novel in structure and also dispensed with complicated game playing rules, a style which appealed to its female audience.

As the market showed steady growth, ren’ai cell-phone games introduced new features. In February 2008 “The Hills Lovers” was released, introducing a system where you could get extra play time and get a sneak peek at game endings in exchange for purchasing more points. In March 2008 “Boku wa Kimi to Koi ni Ochiru” (I’m Falling in Love With You) attracted manga fans by using voice actors and illustrations from popular manga artists.

As the number of games on the market has proliferated, the games themselves have begun to fall into different genres, which include historical dramas, high school love stories or office romances.

“Kimi to Wonder Kiss” seems to be pretty standard. Set in a theme park called Dreams Come True, the player chooses her mate from a stable of eight high school ikemen (cool guys) and then pursues the love story to its happy ending. At ¥315 for a month’s play on NTT Docomo, the game is the ultimate cheap date.

RSS

Recent Posts

  • 100 years of Japanese beauty in one minute

    Cut is setting its lens on Japan as it shows the dramatic changes Japanese women have gone through in the past century.

  • Studio Ghibli on a roll with licenses for new toys

    Nibariki has new wind-up toys inspired by Studio Ghibli’s “My Neighbor Totoro” and “Nausicaä of the Valley of the Wind.”

  • ‘Japan Sumo Cup’ is possibly the most Japanese thing ever

    In this rhythm game, players choose a real sumo player, ride an actual race horse and compete against characters from “Street Fighter.”

  • YouTubers in Japan with 100,000 fans and counting

    YouTube threw a big celebration for more than 20 YouTubers living in Japan who have over 100,000 subscribers.

  • Finding laughs in translations that have lost the plot

    The Orikaeshi Honyaku Dictionary site, which boasts the catchphrase “from Japanese to Japanese,” roughly translates as “Chinese whispers.”

  • Japan tricks out the Halloween treats

    Halloween is a time to carve pumpkins, enjoy a few scares and, most importantly, shovel as much candy as humanly possible into one’s own mouth. While the practice of door-to-door trick-or-treating may not be a thing in Japan, the custom of eating special Halloween snacks certainly translates. Plenty of companies, both overseas and domestic, are […]

  • Ginza Cozy Corner takes dessert into hyperdrive with ‘Star Wars’ cakes

    One Japanese confectionary vendor is about to find the Force deep within a sweet tie-up. Ahead of the December release of “Star Wars: The Force Awakens,” Ginza Cozy Corner, which has outlets nationwide, has made a line of “Star Wars” sweets that are truly out of this world. The treats themselves are all based on people […]

  • Warning: This viral video of high school girls might make you blush

    Cosmetic company Shiseido has recently uploaded a YouTube video that is blowing viewers’ minds with a bona fide twist. In the promo video, titled “High School Girl? — The Makeup Secrets of High School Girls,” the camera weaves through a classroom full of drop-dead cute young women who pout and wink like true pop idols. […]

  • Sharp dials up the fan service to celebrate 20 years of ‘Evangelion’

    For those who have always dreamed of owning an Evangelion robot, this might be the closest you get. To celebrate the 20th anniversary of the popular “Neon Genesis Evangelion” animated series, Sharp is releasing a special smartphone that pays homage to the show both in the device’s hardware and software. The phone itself is detailed […]

  • Tokyo plugs into Google Play Music

    If you haven’t heard the latest news from Google Play, you may have missed your opportunity to tune into a Google Play Billboard. From Oct. 8-24, music lovers can head over to Shibuya to, literally, plug into a selection of over 3,500 songs. The Google Play Billboard is meant to give visitors a much-needed chance […]