Posts Tagged ‘Red Bull’

Today’s J-Blip: Red Bull Curates Canvas Cooler Project

Monday, October 29th, 2012

Artist and fashion designer Akiyoshi Mishima at work on the Red Bull Curate Canvas Cooler project. (Photo by Hiro Ikematsu)

After visiting New York, London and Milan, the Red Bull Curates Canvas Cooler Project has landed in Tokyo. The project invited 21 local artists to take a Red Bull cooler as their canvas. We scored pictures of some of the artists at work in their studios and at play during the opening party at SuperDeluxe. See the finished results for yourself at the Red Bull Japan HQ in Shibuya. The exhibition starts today and runs through Nov. 7. (Click on the thumbnails to read more about each photo.)

Running with the Red Bulls in Odaiba

Monday, October 12th, 2009

At Japan’s first Red Bull Box Cart Race, held Oct. 11 in Odaiba, Tokyo, 78 box carts battled it out on the incline of Yumeno-obashi, competing for a grand prize of ¥1,000,000.

Not surprisingly for an energy drink, Red Bull has poured a lot of marketing dollars into the sponsorship of extreme sports and race-related events. Called Soap Box Races oversease, it would appear that wipeouts are just as important as winners. While the race judges here, led by actor Koichi Iwaki, did have to factor in course times and vehicle performance into their final scores, the event was less about white-knuckle adrenalin and more about homespun humor and creativity. In that respect, everyone was a winner.

Continue reading about the Red Bull Box Cart Race →

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