Posts Tagged ‘randoseru’

This season’s fashion hit or flop?

Wednesday, September 7th, 2011

Schoolyard fun for adults, Aku G Dou's randoseru rucksack updates a kids' classic

Would you be seen out and about wearing a white lab coat or how about donning an elementary school child’s rucksack? Judging by the buzz on the web, looking like you’re about to dissect a small mouse or alternatively like you’ve stolen some poor kids’ bag might be all the rage this fall.

In August, Classico Style launched a new website to promote their line of designer lab coats. Showing a bunch of good-looking Westerners posing for the camera in their dashing white coats, Classico Style is looking to broaden the appeal of their product line. Winners of the medical furniture category of the 2009 International Design Awards, the company has been praised for making well-tailored lab coats. Not content with targeting just doctors and scientists, J-Cast reports that Classico Style is hoping to broaden their appeal to other professionals such as designers and artisans, and perhaps even beyond to the man on the street.

We reckon that while swanning around in a well-made white coat and impersonating a busy surgeon might be fun, you’d be well and truly rumbled if someone called on your services while out and about.

No such difficulties with Aku G Dou’s adult randoseru. Elementary school students are generally seen sporting these leather rucksacks, but Aku G Dou has made their own version specially for adults. The rucksacks which are designed to fit the broader frame of an adult come in red and black and are adorned with metal studs that rock the playground style, making it that little bit edgier and perhaps a little less ridiculous.

Aku G Dou (who sell only one other kind of bag besides the randoseru, a cool bucket bag) have quite an impressive marketing pitch for their brand. Their spiel is a way too long to quote in full but here’s a snippet: “When you were a kid, the popular children in class were those that could run fast or those that studied well, but the one that really made your heart beat fast was a hero of the shadows, that naughty kid. Behind the candy store or the game center, he’d show you his father’s sexy ballpoint pen or a strange doll, sometimes that evil kid would make things that couldn’t be spoken of . . .  If he grew up what kind of thing would he show you? With these thoughts Aku G Dou was born.”

This high-concept item, comes with a similarly high price tag of ¥88,200. Despite this, we reckon the bag shows potential as it’s the perfect size for accommodating laptops or tablets. It’s also important to bear in mind that these bags don’t come cheap in any case, the children’s versions usually average around ¥40,000 to ¥50,000 (though prices have been coming down in recent years).  While we have our doubts about whether lab coats take off, we can see the potential for this item to become a modest hit.


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