Posts Tagged ‘QR codes’

Tracking QR codes in the wild

Tuesday, July 5th, 2011

Checking in?

Checking in?

People might climb mountains to get away from the distractions of  ubiquitous technology, but it could be the thing that saves them if things go awry. Yamanashi Prefecture is the most recent hiking spot to set up a system of QR codes at points along the way on popular climbing and hiking routes. Accessing these points from a keitai or smart phone with a QR-reader app can deliver static information like maps, elevation and amenities along the way as well as information that other hikers have updated recently, such as any problems with the trail and weather conditions up ahead. In the mountains, where storms can come in fast, this could be a lifesaver, for both the old folks who have always climbed in large numbers and the hip yama-girls who have recently started heading for the hills in droves.

The codes serve another function, too: By reading the codes, a hiker leaves a trail of where he or she has been. If hikers need to be rescued and have lost contact, search and rescue teams can follow their digital footprints and narrow down the location where they were last active. The service can be set to automatically send out emails to the folks back home telling them where you are along the hike.

The new system in Yamanashi is called “M-navi,” for Minami [southern] Alps. It was built in cooperation with a system that has been running in Kyushu since 2009 called “yama-aruki nabi,” or “mountain-walking navigation.” It started with the purpose of “making hiking safer and more comfortable, for even one person.” No surprise, they’ve got a Twitter account, with a curated list of people and organizations tweeting about hiking.

App unlocks augmented reality embedded in images

Tuesday, October 26th, 2010

What secrets is Noguchi is hiding?

What secrets is Noguchi is hiding?

Remember how the Terminator could just look at something, scan it with his laser eye and call up all its vital data? A new augmented reality app from PR giant Dentsu is bringing us a step closer to having this power on our iPhones. The app, called Scan it (スキャン イット) and available on the iTunes Stores Japan, uses the phone’s camera to scan and recognize images the way that phones up to now have scanned bar codes and QR codes. Pointing the camera at any image that’s been pre-programmed to be recognized – a photo in a magazine, the cover of a CD, or the label on food packaging — will direct the phone’s browser to the associated website or content.

Dentsu has been experimenting this year with several AR applications. This summer’s iButterfly is a location-based coupon generator that has users with smart phones chasing virtual CG butterflies superimposed over real environments to “catch” coupons or other information linked to the butterflies. A campaign tied to the international COP 10 Conference on Biological Diversity being held in Nagoya this month uses QR codes to bring little AR animals to life in the pages of newspapers, even using standard keitai – non-smart phones – from all three of Japan’s major mobile carriers.

Scan it seems to still be a work in progress. At launch, the only images it could recognize were the faces on ¥1,000, ¥5,000 and ¥10,000 bills. In the Japan Pulse test labs, scanning the faces took us alternately to a YouTube  page of videos related to Japanese money and what appears to be a YouTube search on the phrase “5 pounds.” So, for the moment, the Terminator it is not. But the potential for more is definitely there. Instead of using a blotchy square of QR static on its laminated menu, a bar could print a photo of a frosty mug of beer as a mobile link to its website, for example.

But Dentsu is banking on advertisers adding scannable photos and other images onto wrappers and posters and at points of sale. Waving the phone’s camera over these images could produce a snippet of music, an animation or a link to a website where the user can get more information or take some kind of action. Preferably, one imagines, action linked to buying something.

Scan it works on iPhones running iOS 4. What would you like to be able to scan?

QR code breaking out of the box

Friday, February 12th, 2010

The QR code is breaking out of its box both physically and virtually as an increasing number of innovative new formats and uses are coming onto the scene. Take creative agency Set Japan, who have dreamed up some groovy artwork that incorporates the code itself. Its recent Frisk mints video a QR code is constructed by hand out of the tiny round mints themselves, demonstrating how codes can be displayed in 3-D.

Tokyo got its first QR code building in Tachikawa last December. Large black-and-white blocks displayed  in the building’s windows form a large code that’s linked to a Web site. That’s cool in itself, but the creators of the N Building concept, Teradadesign and Qosmo, have also integrated augmented reality to add yet another layer of information. With a special iPhone app, users can watch real-time tweets written by people inside the building, view information about the stores inside and download discount coupons.

Continue reading about QR codes in Japan →

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