Posts Tagged ‘otomen’

Trends in Japan 2009: changing gender roles

Tuesday, December 29th, 2009

New man? Otomen's main character is in touch with his feminine side

New man? Otomen’s main character is in touch with his feminine side

You’ve probably seen them, preening  in front of station mirrors in public, teasing their hair until it looks just so. Or maybe you’ve seen the beauty products available to them, including foundation and eyebrow tweezers.

No, not the gals; we’re taking about the much hyped new breed of man known as soshokukei (herbivorous). According to the talking heads and pop psychiatrists, the herbivore is more interested in his appearance, less interested in his career and increasingly passive with girls. The phrase was coined by writer Megumi Ushikubo back in 2007 and has caught on so much that some men now proudly describe themselves as herbivores without feeling any social shame. Typical herbivore pastimes include such things as cooking, clothes shopping and eating sweets, and naturally the older generation of carnivorous skirt-chasing careerists are appalled by this new tribe, seeing them as lazy and unwilling to take on the responsibilities of an adult man.

This year a popular TV series was launched depicting just such a man in crisis with his public identity and private desires. “Otomen” tells the story of Asuka Masamune. Adept at judo and karate he appears to be the toughest guy in high school, but behind closed doors he loves sewing and romantic manga. The manga that inspired the TV series was extremely popular, showing perhaps that the character struck a chord, albeit with the young girls at which the drama was aimed.

Continue reading about changing gender roles →

RSS

Recent Posts

  • Ginza Cozy Corner takes dessert into hyperdrive with ‘Star Wars’ cakes

    One Japanese confectionary vendor is about to find the Force deep within a sweet tie-up. Ahead of the December release of “Star Wars: The Force Awakens,” Ginza Cozy Corner, which has outlets nationwide, has made a line of “Star Wars” sweets that are truly out of this world. The treats themselves are all based on people […]

  • Warning: This viral video of high school girls might make you blush

    Cosmetic company Shiseido has recently uploaded a YouTube video that is blowing viewers’ minds with a bona fide twist. In the promo video, titled “High School Girl? — The Makeup Secrets of High School Girls,” the camera weaves through a classroom full of drop-dead cute young women who pout and wink like true pop idols. […]

  • Sharp dials up the fan service to celebrate 20 years of ‘Evangelion’

    For those who have always dreamed of owning an Evangelion robot, this might be the closest you get. To celebrate the 20th anniversary of the popular “Neon Genesis Evangelion” animated series, Sharp is releasing a special smartphone that pays homage to the show both in the device’s hardware and software. The phone itself is detailed […]

  • Tokyo plugs into Google Play Music

    If you haven’t heard the latest news from Google Play, you may have missed your opportunity to tune into a Google Play Billboard. From Oct. 8-24, music lovers can head over to Shibuya to, literally, plug into a selection of over 3,500 songs. The Google Play Billboard is meant to give visitors a much-needed chance […]

  • J-blip: Ipsa’s Face Melody

    Every face has a name, a story and . . . a song? That’s the idea behind cosmetic company Ipsa’s newest creation. We should, uh, take it at face value, but the company claims that its Face Melody program can measure the user’s appearance and write a unique tune based on their attributes. The application […]

  • Japan celebrates the GIFs that keep on giving

    GIFs — which stands for graphics interchange format, don’t you know — have made the Internet an even more enjoyable place than before, and we have the receipts to prove it. These digital designs were technological wonders back in the days of AOL and Netscape (Google it, kids). But they eventually went from high-tech animation […]

  • Smart absolutions: Send off your sins with just one click

    The two-step method to purification.

  • Attack of the plant hunters, green carnivores and fleshy girls

    Never promised you a rose garden, but how about a fleshy plant or a stag-horn fern?

  • Make 12th-century art using 21st-century tech

    The Choju-Giga, the famed animal caricature ink paintings displayed Kyoto’s Kozan-ji Temple have been captivating people for centuries. The four scrolls, which date to the 12th and 13th centuries and depict rabbits and monkeys getting into mischief, are often cited as the first manga comics in Japan’s history. Now art lovers can create their own […]

  • Fuji Rock bound? Make sure you survive in style

    A few items that will help you stay dry and happy during Fuji Rock Festival’s unpredictable weather.