Posts Tagged ‘okonomiyaki’

Okonomiyaki gives you nutrients you need!

Wednesday, May 4th, 2016

“Pharmacists” on call at Fast Food Aid (Mio Yamada photos)

Recent visitors to Cat Street near Harajuku might have noticed a curious little pop-up giving away bottles of pills.

The Fast Food Aid popup in Harajuku

The Fast Food Aid popup in Harajuku

A neon red cross glowed behind the counter while two women in white lab coats showed customers scientific-looking charts on clipboards.

Hangover cure after a night out? Not exactly.

The sign outside read Fast Food Aid. Panels inside explained the concept: The customer hands over a fast-food restaurant receipt and, in return, receives a bottle of food supplements customized to replace the nutrients missing from that meal … for free.

Public service? Nah.

Fast Food Aid turns out to be part of a clever marketing campaign for a chain of restaurants specializing in the okonomiyaki savory pancake.

Dohtonbori is promoting a new restaurant opening in Hiroo (on May 26) by cheekily spelling it out: The healthy ingredients in Dohtonbori’s healthy okonomiyaki have all the nutrients you need.

The campaign is part of Dohtonbori’s recent makeover, which includes a new emoji-like logo and “Tasty-healthy” slogan. It is also announced the chain’s new policy of only using domestically grown vegetables by issuing a public apology for “not having done so earlier.”

The Fast Food Aid popup ends on May 4, but you can always go to any of the Dohtonbori stores later for a fix.

The deal: One fast-food receipt gets you a bottle of supplements.

The deal: One fast-food receipt gets you a bottle of supplements.

Pulsations (9.28.12)

Friday, September 28th, 2012

Here are the latest Pulsations, links to fresh stories and visuals about Japan, shout-outs to fellow bloggers, and highly clickable stuff that we think you might enjoy.

In no particular order, they are . . .

Visual Pulse:

Need something to perk you up at work besides coffee? Try Morning Rescue, a Japanese energy drink popularized by the anime “Puella Magi Madoka Magica.” What would you do if a group of men dressed in orange overalls smashed through your ceiling and popped up right next to you so early in the morning?


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