Posts Tagged ‘Nordic’

Snoods a hot item for both women and canines

Friday, October 22nd, 2010

This year the demand for snoods (スヌード), not to be confused with retro hair nets, has become so high among women that a department store in Okayama is experiencing a shortage of the headgear. In August the store stocked a range of over 500 snoods priced between ¥5,000 to ¥10,000, but supplies are already running low due to the high demand from female customers. Yomiuri Online reports that Daimaru department store in Marunouchi, Tokyo, is also doing a brisk trade in snoods, selling about 40 a week to a clientele of mature women aged 30 to 50. Both woolen and furry varieties are popular in a range of different lengths and all options tie in well with this year’s trend for Nordic fashion.

While the trend shows some resemblance to the snoods worn on last year’s Western catwalks, what Japanese women are actually wearing is more of an evolved take on the classic snood. The loose scarf-like material is sewn in a circle, ready to be wrapped around the head or neck several times. What is known as a snood in the West is actually called a neck warmer (ネックウォーマー) here, we know, it’s super confusing!

Snoods are also popular with dogs but the canine snood is, again, different, being closer to an elasticated head-band used to keep long ears back when eating dinner, keeping dogs warm and as a cute fashion accessory when out for a walk. According to a pet store owner interviewed by Sanyo Shinbun, sales of snoods for dogs have quadrupled since dogs began to don the headgear three years ago. For a look at the range of styles on offer, check out the selection at Rakuten. We especially dig this cute watermelon dog snood in the video above. Ahhhh kawaiii.

Fall’s furry ‘n’ fluffy fashions

Friday, October 1st, 2010

These boots were made for customizing: update last season's boots to the Nordic look

These boots were made for customizing: update last season's boots to the Nordic look

After one of the hottest summers on record, Japan appears to be coming under the cooling influence of the frozen north, style-wise that is.  Nordic fashions in in. Fashion magazines Non-no and Betty are both dictating that fur is the hot item this season (quite literally on sunnier autumn days, when the temperature still hovers over 20 degrees Celsius) and stores are now well stocked with fluffy garments for girls who want to embrace Scandinavian chic.

The trend combines Nordic-patterned knit dresses with furry waistcoats, fur boots and fur earmuffs or headbands. The emphasis in on creating a cute, fluffy, girly look that will have you looking as much at home in the fashionable streets of Shibuya as on a sled in a frozen wasteland.

There’s also now an economical route to the fluffy boot trend. While many stores are selling fur-topped or fully furry boots, sock shops are also stocking fur legwarmers that can give last season’s boots the furry look for a fraction of the cost. We’ve also spotted special fur stocking tops for a raunchier take on the trend.

If you’re looking to accessorize further, then why not invest in one of NTT DoCoMo’s Marimekko phones? The Finnish brand is very hot right now so if you can’t stretch to a phone, a snazzy Marimekko bag will do just as well.

Once you’ve got the Nordic look sorted, where oh where can you go to show off your Scandinavian style? What about the Finland Cafe, which opened up in Daikanyama in July? During October pottery and fashion designers will be exhibiting their work at the cafe. You can also get a further icy blast of cool Scandinavian design by attending the Hirameki Design x Finland exhibition, which will be held Oct. 29 -Nov. 7 at the Living Design Center Ozone.

So what are you waiting for? Pull on your furry boots, harness the huskies, down a shot of vodka and set your style compass to north.

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