Posts Tagged ‘Nike’

Get a taste of spring with cherry blossom-inspired goods

Saturday, March 12th, 2016

sakuracombo2All of Japan will soon be in the pink as the country celebrates the sacred sakura with picnics and drinking sessions underneath the cherry trees

Part of the hanami tradition includes eating cherry blossom-flavored snacks, including classics such as sakura mochi. Now the number of sakura-themed goods are blossoming as more and more major corporations jump on board with their own snacks and items. Here’s a taste of some of the items on shelves now.

Starbucks

This season Starbucks isn’t roasting just coffee beans but cherry petals with its sakura chiffon cake. You can also wash down the sugary treat with even more sugar — either strawberry sakura lattes or strawberry sakura frappuccinos.

If you want to experience spring all year round, you can also pick up Starbucks’ cherry blossom-themed mugs and tumblers. Get a move on; these sell out fast.

Kimura Drink

Now that you have your sakura mug, why not fill it up with Kimura Drink’s sakura cola? This fizzy concoction contains the extract of real sakura leaves for an authentic taste of spring.

Worth noting that Kimura Drink has previously launched sodas with curry, tomato and wasabi flavors so they clearly know what they’re doing.

Suntory Chu-hi

If you want something with more of a kick, Suntory has got you covered with their sakura flavored chu-hi (a canned alcoholic drink consisting of shochu and fruit juice.)

Suntory’s chu-hi drink is made with real Sato Nishiki cherries and sakura liqueur. At 4 percent alcohol, it’s about half as strong as most shochu drinks, giving it a light, sweet and fragrant taste.

Sanktgallen beer

If sake or chu-hi is a little strong for your taste, you can always go with the more refined option of this sakura-mochi beer. This beer uses much less hops than your average beer and balances it out with flavors inspired by sakura-mochi — a traditional spring treat consisting of rice cake and bean paste wrapped in a cherry leaf.

This delicious beer is produced by Sanktgallen, a microbrewery based in Kanagawa Prefecture, who insists on using only the famous Takato cherry blossoms from Nagano Prefecture in its sakura beer brewing process.

McDonald’s

In the past McDonald’s has released a sakura burger, but this year they are keeping it simple.

Available now are the sakura soda, sakura float and ume fries. While the soda is just what it sounds like, the fries are more interesting. Probably inspired by its successful chocolate fries, the side comes with plum powder, which should be put on the fries and liberally shaken.

Kit Kats

It’s well-known that Nestle saves its wacky flavors for Japan. In the past the company has created a variety of Kit Kat flavors ranging from pumpkin to, yes, cherry blossom.

This year it is trying something new with pistachio and raspberry-flavored Kit Kats that come in a spring-themed box along with a sakura keychain. The company says, naturally, that the new flavor is the “perfect” hanami treat.

Lindt Chocolate

For a more sophisticated sakura treat, Lindt is rolling out its sakura macarons. The treat is filled with a cherry puree ganache. Its special macarons are available until April 12 and the company’s Lindt Chocolate Cafes.

And if that wasn’t sweet enough, Lindt also has a white chocolate cherry ice drink. Its topped with white chocolate shavings and cherry syrup.

Calbee’s sakura butter chips

Sakura butter might sound like an odd flavor, but if you’ve ever had sakura shortbread cookies, then you’ve already experienced it. What does it taste like in the form of a chip? That’s for you to find out.

Calbee has never shied away from strange flavors as it has produced shrimp, pizza and okonomiyaki chips in the past.

Red Bull

In case you need some pep in your step at the hanami party, Red Bull has a Japan exclusive for you.

Its “spring” drink, featuring a bright pink can, will keep you out of a food coma. Grab a couple of these in case your party heads off to an izakaya once the sun sets.

Baskin Robbins

Baskin Robbins is doing something really special this time around. After a 24-year hiatus it is finally bringing back its sakura salted ice cream.

The ice cream contains real sakura leaves and a hint of sea salt to contrast the light, sweet floral taste. It’s available till the end of May, so stop by your local Baskin Robbins and scoop it up.

But wait! There’s more …

You’re sure to be a hit at the hanami parties if you show up in Nike’s sakura shoes. The modern kicks have a traditional look with prints that somewhat resemble suibokuga (Japanese ink wash paintings).

The sakura line is available as skate shoes, sneakers and even high tops. So whether you’re on a short jog or taking it to the courts, you can do it while decked out in your sakura swag.

Need to have that spring feeling wherever you go? You can bring sakura experience with Itoman’s cherry blossom toilet paper.

Itoman’s cherry blossom toilet paper.

Itoman’s cherry blossom toilet paper.

This sakura toilet paper is covered with sakura print, making your trip to the bathroom almost as great as a hanami party.

Happy hanami!

Today’s J-blip: Running man, powered by Facebook

Wednesday, July 4th, 2012

As part of Nike Japan’s “Run Like Me” marketing campaign, British expat Joseph Tame will jog 100 meters for every “like” that he receives via the campaign’s special Facebook page/app. You might remember Joseph as that earnest mobile-tech evangelist who rose to Internet fame by using GPS to turn his runs into massive urban scribbles, as well as broadcasting his start-to-finish performances in past Tokyo Marathons. A true original, he would appear to be the right poster boy for Nike’s highly customizable LunarGlide+ 4. How far will he have to run? That’s up to you. It should be noted that while the campaign might inspire consumers to buy a pair of cool shoes and run like Joseph, as a large-scale social media campaign that taps into collective sadism, this might be a first.

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