Posts Tagged ‘nico nico douga’

Nico Nico brings the chattering masses to TV

Tuesday, December 1st, 2009

Nico Nico Commentary

Nico Nico Commentary

Niwango, the company behind Nico Nico Douga, the hugely popular video site that displays user comments on the videos themselves, keeps rolling on. On Nov. 28 the company launched a service called Nico Nico Jikyou (translated as Nico Nico Commentary) that allows viewers to comment and view other users’ comments on TV content in real time.

At the moment it only works when you are viewing digital broadcasts on a PC, but soon, if you happen to own a ROBRO-TV, a new broadband TV manufactured by Doshisha Co. Ltd., Orion Electric Co. Ltd. and Kadenza Co., Ltd., you’ll be able to view the peanut gallery’s opinions from your couch.

The Nico Nico Jikyou service is currently being applied to nine channels in the Kanto region. It’s also possible to use the service from your mobile phone as well as from your PC.

A quick sampling of the Nico Nico Jikyou comments included one woman’s disgust with the new dark look of a pop star, praise for the music on a commercial and someone criticizing Prime Minister Yukio Hatoyama for allegedly taking bribes.

We have to wonder what TV networks and their ad clients will have to say about this new visual feedback. Most likely as it grows in popularity, it will become difficult to ignore.

Naturally,  the ability to create raw, unedited video feeds coupled with chatty interaction comes with ill side effects. On Nov. 28, Asiajin.com reported on the alleged suicide of a 24-year-old Japanese woman. The aftermath of her jump from a 4th-floor apartment was streamed on Stickam Japan, a subsidiary of the U.S.-based live video-sharing site, and the boards at 2Channel were buzzing with commentary shortly after.

Nico Nico Live also come under the spotlight last week when a girl broadcast what seemed to be footage of her suicide. It later was revealed that the wrist-slashing and the blood were all fake.

For better or for worse, with the advent of live video and a very vocal audience, increasingly powerful tools are within reach of attention seekers.

RSS

Recent Posts

  • 100 years of Japanese beauty in one minute

    Cut is setting its lens on Japan as it shows the dramatic changes Japanese women have gone through in the past century.

  • Studio Ghibli on a roll with licenses for new toys

    Nibariki has new wind-up toys inspired by Studio Ghibli’s “My Neighbor Totoro” and “Nausicaä of the Valley of the Wind.”

  • ‘Japan Sumo Cup’ is possibly the most Japanese thing ever

    In this rhythm game, players choose a real sumo player, ride an actual race horse and compete against characters from “Street Fighter.”

  • YouTubers in Japan with 100,000 fans and counting

    YouTube threw a big celebration for more than 20 YouTubers living in Japan who have over 100,000 subscribers.

  • Finding laughs in translations that have lost the plot

    The Orikaeshi Honyaku Dictionary site, which boasts the catchphrase “from Japanese to Japanese,” roughly translates as “Chinese whispers.”

  • Japan tricks out the Halloween treats

    Halloween is a time to carve pumpkins, enjoy a few scares and, most importantly, shovel as much candy as humanly possible into one’s own mouth. While the practice of door-to-door trick-or-treating may not be a thing in Japan, the custom of eating special Halloween snacks certainly translates. Plenty of companies, both overseas and domestic, are […]

  • Ginza Cozy Corner takes dessert into hyperdrive with ‘Star Wars’ cakes

    One Japanese confectionary vendor is about to find the Force deep within a sweet tie-up. Ahead of the December release of “Star Wars: The Force Awakens,” Ginza Cozy Corner, which has outlets nationwide, has made a line of “Star Wars” sweets that are truly out of this world. The treats themselves are all based on people […]

  • Warning: This viral video of high school girls might make you blush

    Cosmetic company Shiseido has recently uploaded a YouTube video that is blowing viewers’ minds with a bona fide twist. In the promo video, titled “High School Girl? — The Makeup Secrets of High School Girls,” the camera weaves through a classroom full of drop-dead cute young women who pout and wink like true pop idols. […]

  • Sharp dials up the fan service to celebrate 20 years of ‘Evangelion’

    For those who have always dreamed of owning an Evangelion robot, this might be the closest you get. To celebrate the 20th anniversary of the popular “Neon Genesis Evangelion” animated series, Sharp is releasing a special smartphone that pays homage to the show both in the device’s hardware and software. The phone itself is detailed […]

  • Tokyo plugs into Google Play Music

    If you haven’t heard the latest news from Google Play, you may have missed your opportunity to tune into a Google Play Billboard. From Oct. 8-24, music lovers can head over to Shibuya to, literally, plug into a selection of over 3,500 songs. The Google Play Billboard is meant to give visitors a much-needed chance […]