The news in Japan in 2011 was dominated by the March 11 earthquake and tsunami that devastated much of the Tohoku region (and proved the worth of Tokyo’s earthquake-resistant architecture). It’s only natural that words related to the disaster and its aftermath made up a good portion of the top buzzwords of the year as chosen by Jiyu Kokuminsha, publishers of an annual book of new and newly important words. However, the mundane and the downright silly mix with the serious in this list, whittled down from an initial 60 nominees, as life did go on for most of Japan, albeit with a new sense of gravity. In descending order, here are the top 10 buzz phrases of 2011 in Japan.
Grand prize-winner: Nadeshiko Japan (なでしこジャパン Nadeshiko Japan): This name for Japan’s women soccer team actually made it into the 2004 list of buzzword nominees, but it was the team’s amazing and inspiring victory at this year’s World Cup that brought them into the lexicon. Even the losing U.S. side was moved by the down-to-the-wire win just three months after the quake. Nadeshiko Japan was the first sports team to receive the People’s Honor Award from Prime Minister at the time, Naoto Kan, for the “fighting spirit” they showed against a better-ranked team and the joy they brought the country with their victory. It’s worth noting that the phrase “yamato nadeshiko” conjures up images of self-sacrificing wives of soldiers, and appropriately, Team Japan really did have to hold down days jobs while working to become the No. 1 team.