Posts Tagged ‘Muji’

Pulsations (8.17.2012)

Friday, August 17th, 2012

Here are the latest Pulsations, links to fresh stories and visuals about Japan, shout-outs to fellow bloggers, and highly clickable stuff that we think you might enjoy.

In no particular order, they are . . .

Visual pulse:

Spoon & Tamago highlighted an exhibition at The Open Space 2012 of Rhythmushi, a nifty little hand-drawn music app that has quietly been building a big fan base over the last two years. If you can’t make it to Shinjuku for the hands-on experience, enjoy the video demo here.


Today’s J-blip: MUJI to GO game

Friday, July 6th, 2012

Where to?

No-frills houseware emporium Muji‘s new online social game has players moving around a board with the toss of a virtual die to win prizes. The game promotes Muji’s “to GO” line of travel products, so the top prize is a trip, the medium prize is a suitcase and the easy win is a sticker. If you win a sticker online, you can go to a Muji shop with a bar-coded print-out from the game or just flash the winning message from your mobile device. At every step of the way, the game prompts you to post a message to the social network of your choice. The posts are optional, but if you click on everything they want you to click, you may intrigue (confuse?) your friends and followers with announcements like, “You’ve landed on the JERSEY SLIPPERS square!” The game points you to a number of related Muji sites. It’s clean and slick, if perhaps a little sea-sickness inducing.

Just in case: Retailers urge customers to buy ahead

Friday, September 30th, 2011

You may never look at those cute Muji handkerchiefs again. Muji’s new emergency awareness campaign encourages people to stock up on everyday “itsumo” basics and to think about how they might be used in a “moshimo” emergency. A temporary display at Muji Atelier (through Oct. 5)  in the flagship shop in Yurakucho presents the “itsumo no moshimo” idea in a space that lies somewhere between a retail space, a gallery and a subtle first-aid class.

A Muji pamphlet urges consumers to think ahead

Simple items from the store are presented in spare Muji style with illustrations that suggest specific, somber uses for them. A black marker and a piece of packing tape become a simple system for leaving a message on your door telling people where you’ve evacuated. A sheet of plastic wrap over your clean plates means that you can eat from the plates and discard the wrap so you don’t have to wash the dishes when water is scarce. (Is that restricted to emergencies?) And those handkerchiefs. Not just handy for drying your hands in the train station bathroom, they also make handy dust masks or tourniquets, or a large one can be wrapped around, say, a small fold-up umbrella to make a splint.

Panasonic has seized onto the same itsumo/moshimo concept with a tagline that could be translated as “convenience any time, preparation for that time.” Their compact solar lights save energy in the good times and could save your evening if the power goes off. Products include a flat solar-paneled light that can be used as a charger for other cellphones and other small electronics, a tabletop lamp that turns on its side to be used as a flashlight and a rechargeable lantern that can stay lit for up to 20 hours.  Their waterproof portable TV that uses OneSeg technology to play broadcast TV over the cellular network can be a simple time killer in the bath or a life line to emergency information.

Japan Inc. testing the Twitter waters

Monday, March 8th, 2010

A cafe in Roppingi Hills urges passersby to follow its Twitter account: @hillscafespace

A cafe in Roppingi Hills urges passersby to follow its Twitter account: @hillscafespace

A year ago, Japan made up only 0.7 percent of Twitter’s global population. Over the course of 2009, however, estimates show the number of users in Japan grew by six to 10 times, with the current number standing somewhere around 4.5 million people. Japanese is now the second most-used language on the network after English – some 14% of of the 50 million tweets per day worldwide are in Japanese.

Naturally, much of that is the usual chitchat and link-sharing, but Japanese corporations and organizations are playing with the potential for word-of-mouth exposure, PR and retail growth. For smaller companies, Twitter allows them to bypass traditional channels and hawk their wares directly to consumers. The majors are using the micoblogging format to widen their reach and project a friendlier, more casual image.

Although Asian Fortune 100 companies lag behind the U.S. and Europe in sheer numbers of corporate Twitter accounts, those that are tweeting average more followers per account. And hundreds of Japanese companies are jumping on the bandwagon.

Many are taking tsubuyaku, the Japanese verb of choice for tweeting, rather literally. The word means mutter or murmer, and that is just what many seem to be doing, often to tens of thousands of followers.  While some big-name retailers, such as Muji, are announcing Twitter-only sales, others seem to be aiming simply to foster camaraderie and boost engagement through the so-called “casual tweet.” Udon chain Katokichi sends out personalized replies to messages about the noodle dish. Hamburger chain Mos Burger has about 30,000 followers on Twitter, but with a large portion of its posts commenting on the weather and the time of day, it’s not exactly pushing the hard sell. Tsutaya predictably sends followers  movie recommendations, but mixes those with chatter and quickie film quizzes, like “What was the name of the Jedi weapon in the Star Wars movies?”  Some restaurants, like are giving discounts to customers who tweet about their meal there on a sliding scale based on the number of followers the tweeter has.

Continue reading about Twitter and business in Japan →

Baum cake blitz

Thursday, February 25th, 2010


As convenience store chains go, Family Mart is one of the nicest. The quality and cleanliness always seems to be higher than average, which perhaps explains why minimalist retail store Muji chose it as the convenience store to carry Muji products. Or maybe it’s simply because both were originally part of the Seiyu Group, a large conglomerate and operator of Japanese supermarkets.

Many Family Mart locations stock a limited selection of Muji pens, pencils, stationery, condoms, underwear and snacks – tasty old-school snacks such as yogurt-covered cranberries, caramel-flavored marshmallows and chocolate-covered clumps of peanuts. The products rotate in and out, and Muji has kept a monthly column introducing new products and listing popular items since April 2006.

One particularly addictive item is Muji’s line of baumkuchen – known to many Americans as baum cake. Muji stores carry the full line of flavors: banana, sweet potato, pumpkin, milk tea, chocolate-iced chestnut and salt chocolate. A thin cut of circular baum sells for ¥158. Smaller “stick” sizes sell for ¥105 and are available in plain, purple sweet potato and black cocoa. The two newest flavors are lemon and strawberry, both of which are topped with icing and thus are noticeably sweeter than the others.

Family Marts usually offer one or two varieties, and recently the Family Mart near me has been selling the lemon flavor. It’s been two weeks since I discovered this, and I’m averaging 2.5 baums a week.

The non-iced flavors are all very subtly sweet, perfect for the Japanese palate. This may explain the baum-cake madness that can be witnessed outside of Nenrinya cake shops – customers regularly line up for hours in lines that extend over 1 km to buy cuts of gourmet baumkuchen for souvenirs. A single “ridge” of baum runs ¥1,239. Even if you don’t stand in line, it’s always fun to watch the baumkuchen cook on rotisseries in the windows of stores.


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