Posts Tagged ‘Morinaga’

J-blip: Cornered by strong men and sweet pudding at ‘kabe-don’ cafe

Friday, October 10th, 2014

Ah, the classic kabe-don move.

Many young women daydream about having their school crush pull them aside and slam his arm against the wall to create an intimate scene. Kabe- (wall) don (the onomatopoeia for a loud thud) has become so established through numerous TV shows and manga series that the move itself has spawned a spin-off meme and its own Wikipedia page.

Girls tired of waiting for their own kabe-don moment can now take matters into their own hands. Morinaga Milk has concocted a promotional campaign that involves a suave man for the coffee shop Cafe Marriage in Harajuku posing for perfect photo kabe-don photo opportunity. Mind you, the said man is silicone based, but for those wanting a good laugh or curious to experience the magic of kabe-don, he’ll do.

Morinaga Milk installed the mannequin to help promote its new line of pudding treats so visitors can melt over (or is it melt under?) the handsome statue while tasting its melted treat.

Patrons can be wooed starting Oct. 11 at Cafe Marriage in Sweets Paradise on Takeshita-dori. Visit Morinaga Milk’s website for more information.

Cola Lemon KitKat? Let’s take a vote on that

Thursday, October 6th, 2011

The best drinks created on Creap Cafe Producer will actually go on sale in cafes

In Japan, where new varieties of familiar products appear and disappear with the seasons, consumers are often left feeling bereft when their favorite flavor suddenly becomes unavailable. “What happened to that delicious Milk Tea KitKat?” shoppers moan as they scour konbini shelves for that elusive treat. But a couple of campaigns from Nestle and Nissin have brought a small degree of relief to those suffering from this first world problem.

Both companies launched grand election campaigns this year, allowing customers to vote for the reintroduction of their favorite flavor. Nissin kicked things off earlier this year with its Cup Noodle election campaign. Visitors to the election website were able to vote for their favorite retro flavor out of a possible 73 options. The winning product, with 133,144 votes was tempura soba, and will be available in stores from January next year.

Not to be outdone, Nestle, the maker of KitKat, has also launched an almost identical campaign in which voters online get to choose their favorite discontinued variety of the chocolately snack. However, KitKat’s campaign is a little more limited in scope: the candidates include only 19 varieties. And one of my friends did grumble that their favorite Cola Lemon KitKat didn’t make the list.

Continue reading about consumer elections →


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