Posts Tagged ‘moe’

Koe moe apps find their voice on smartphones

Thursday, March 21st, 2013

Melting the coldest of hearts and turning the most rigid of spines to jelly, certain voices can have an almost magical effect on us.  This effect has been dubbed “koe moe” (vocal charm) in Japan and, according to a recent study carried out by Trend Soken, Japanese apps with that “moe” voice are seducing smartphone users in droves. The report, published at the end of February, included a survey of 500 young male and female smartphone users. A whopping 82 percent of respondents said they had downloaded apps that have an enjoyable vocal element.

To satisfy the predilections of this growing market, some developers have been recruiting the talents of seiyu (voice actors) who have established a name for themselves in the anime industry. Seiyu have proved to be big draws for the game industry, so it’s no surprise that there is a big buzz around “Girlfriend,” a smartphone dating game in beta testing that employs the talents of more than 60 seiyu, including Yui Horie, Hitomi Harada and Haruka Tomatsu.

Moe koe apps are not limited to games. “Rodoku Shojo” (Young Girl Reading Aloud) has, according to Japan Internet, been a massive hit, with downloads hitting the one million mark this month. The concept is simple: a young animated girl in a school uniform reads a book of your choice in a sugary voice. Check out the video above to get an idea. The app “Dentaku Girl” (Calculator Girl)  a friendly face and voice on your calculator. It’s possible to get Dentaku Girl to change her outfits as she reads out calculations to you from your screen background. In this way koe moe adds a personal touch to smartphone apps, increasing their user appeal.

About 66 per cent of respondents said that they preferred a certain kind of voice in a member of the opposite sex. Preferences were revealed to be highly personal: While a high-pitched girly tone can grate on one person’s nerves like a fork down a blackboard, it could just as easily make a grown-up businessman weak at the knees. One 29-year-old guy described his preference as “a little nasal and cute.” Another 36-year-old guy admitted a weakness for a “low and calm, charming voice.” A 19-year-old woman said she was into “a deep calm voice that makes you feel tenderly protected.” While a 25-year-old woman stated a liking for “a husky voice that sounds a little decayed.”

Pulsations (06.01.12)

Friday, June 1st, 2012

Here are the latest Pulsations, links to fresh stories and visuals about Japan, shout-outs to fellow bloggers, and highly clickable stuff that we think you might enjoy.

In no particular order, they are . . .

  • City of Kitakyushu Starts Test of Tidal Power Generation (from JapanFS): Solar power is so last decade. Check out how the city of Kitakyushu is looking to harvest the power of the moon by generating electricity from the tides.
  • Political kabuki in Japan (From Ampontan): Observers who toss around the term “political kabuki” are usually way off base, Ampontan says. However, he explains why the Osaka political maneuvering around the restart of the Oi reactors is indeed a drama worthy of the name.
  • Making sense of dollers (From Tokyo Scum Brigade): Everything you wanted to know but were afraid to ask about dressing up like a giant, silent, perpetually grinning anime doll. Did we say “afraid?” Maybe “terrified” is the word.
  • Are Japanese Moe Otaku Right-Wing? (from Neojapanisme):  Passionate about anime? Check. Teen idols? Check. Right-wing politics? Ch . . . wait, what?  It may be surprising, but those are some of the most common topics on Alfalfa Mosaic, a popular blog and 2ch aggregator. Is this is the start of an otaku political movement?
  • Simplifying Chopstick Etiquette (from Spoon & Tamago): You know that awkward moment when you’re using chopsticks and aren’t quite sure where to place them after a bite? Fear no more, because designers Takeshi Hamana and Yuya Iwagaki plan to teach proper dinner etiquette with their new chopstick packaging. (Disclaimer: Basic origami skills required!)

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