Posts Tagged ‘Meiji’

Sugar rush of sweet sushi, chocolate fossils and more as Valentine’s in Japan approaches

Saturday, February 6th, 2016

Japan has an uneven track record when it comes to celebrating Western holidays. While many people have started dressing up for Halloween only recently, the country has wholly embraced Valentine’s Day since the 1950s. Annually, women buy premium chocolate and in bulk, generating half the country’s chocolate business being spent in February.

(Yes, that’s mostly women. Men repay the confectionary favor on White Day a month later.)

While there are mountains of high-end choco tugging at the heart strings, many vendors are trying to stand out with unique packaging and offbeat designs. Here are a few tasty examples.

Sushi chocolate

If you want to give your partner a gift with a Japanese twist, why not go fishing for some sushi-shaped candy?

Tobu's chocolate sushi.

Tobu’s chocolate sushi.

Instead of heading to Tsukiji’s fish market, go west to Ikebukuro’s Tobu Department Store where you can buy chocolate that looks like egg, shrimp and sea urchin sushi. The set, which costs ¥2,592, includes a dollop of mousse that represent the ginger gari.

Chocolate is a girl’s best friend

Takashimaya Osaka Store has morphed two favorite gift options: chocolate and diamonds.

Takashimaya's jeweled cake.

Takashimaya’s jeweled cake.

The department store’s new cake glitters as it’s decorated with diamonds in addition to frosting. You better be in love because the cake, encrusted with 125 diamonds, will set you back more than ¥14 million.

‘Poisoned’ apples

Kuromajutsu has a series of “poisoned” apples — but not any old  “Snow White” types of fruits. The company claims it has injected “magic” into these apples using a Buddhist prayer that will, supposedly, make your victim — um, that is future spouse — fall in love with you instantly.

Kuromajutsu's magically

A screenshot of Kuromajutsu’s magically “poisoned” apple.

Kuromajutsu packages the ominous apple in a black box complete with the company’s black cat logo. True love can be yours for just a bite — and ¥10,000.

Canned meat

Does your man lack a sweet tooth? Meiji has a savory solution by offering up the perfect canned meat for this Valentine’s Day.

Meiji's canned meat.

Meiji’s canned meat.

The company’s web page recommends which canned meat would go well with the men in your life. For example, your hard-working co-worker who likes sake may prefer corn beef, while your red wine-drinking boss might like grilled chicken. We can’t guarantee your Valentine will enjoy this gift, but it is sure to be memorable.

Monster cookies

At the event Cookieboy event, people can ice monster-shaped cookies designed by textile artist Takehiro Natsuyama to create adorable and delicious treats.

Cookieboy's creatively designed treats.

Cookieboy’s creatively designed treats.

Natsuyama wants guests to use his beastly cookies as a canvas and show them how to turn treats into works of art using only frosting and other toppings. Instead of keeping it a secret, you can make your Valentine’s gift with your boyfriend this year at the Cookieboy workshop

Jurassic Fossil Chocolat

Instead of searching for the perfect gift, you can make your boyfriend dig it up himself with an archaeological treat. Welcome to Jurassic chocolate.

chocolatepulse6

Jurassic Fossil Chocolat by Maquis.

Jurassic Fossil Chocolat by Maquis is a tasty set where people have to unearth the chocolate fossil hidden behind a layer of . . . more chocolate. The set even comes with a tiny hammer and brush to complete the prehistoric experience. Some of the buried dinosaurs include a T-rex, stegosaurus and brachiosaurus.

Yahoo! Japan’s Valentine’s Boy Field Guide

If none of these options sound appetizing and you’re still unsure as to what kind of sweets to give your sweetie, Yahoo! Japan has a new site where you can (virtually) ask 25 different boys what their dream date and chocolate is.

Yahoo! Japan’s Valentine’s Boy Field Guide.

Yahoo! Japan’s Valentine’s Boy Field Guide.

After you input your lover’s face type (dog, monkey, horse) and personality (herbivore, geeky, manly man), you can ask all of your burning Valentine’s questions. It’s a little unnerving watching this uncanny valley version of your boyfriend reveal his private thoughts, but his reaction is actually based on a scientific survey.

As you can see, Valentine’s Day in Japan isn’t just about chocolates and flowers. It’s a big business, and companies will continue to reinterpret the day in new and sometimes terrifying ways.

Meiji & Yamanote celebrate with a wrapper’s delight

Tuesday, September 22nd, 2009

Commuters on the Yamanote line will be able to enjoy a nostalgic sight this autumn as the train line celebrates its 100th birthday by discarding its modern silver and green livery for an old-fashioned brown exterior. The clever folks at Japan Railways have collaborated with Meiji, whose 100th birthday is also coming up. The sides of the train display the company’s logo in gold, and carriages are also embossed with images of Meiji milk chocolate bars (click the play button for the full-on trainspotting experience).

Ad campaigns on train exteriors are a common sight in Japan, possibly in part due to the fact that trains are almost never defaced by graffiti artists. Pokemon trains are a firm favorite and have appeared on many different campaigns, namely the annual stamp rallies. Trains are not necessarily decorated to advertise a product either. Pink Tentacle has a nice gallery of trains decorated with anime and manga characters. It’s not only exteriors that enjoy creative ad campaigns; last year Ikea replaced seats on Kobe trains with comfy, funky sofas.

To tie in with the decorated Yamanote trains there is currently a rather sweet Meiji ad campaign on TV showing four girls aboard an old-fashioned train, the décor mimicking the frilly cluttered aesthetic of the Meiji Era (though it might be more appropriate to dub it the Victorian era as the train appears to be in Europe). Out of the four girls, who are all well-known singers and actresses, only one actually looks like she regularly eats chocolate. This particular advert shows her chowing down on a bar while she talks about her dream, “To fall in love and become beautiful, also to like myself . . . ” The beautiful girl next to her says, “I was thinking the same thing!”

It’s times like these a girl needs to reach for a giant bar of Meiji chocolate.

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