It would appear that the Western media have, yet again, conjured up a “Big in Japan” trend.
If ”bagel head” means nothing to you, here’s a recap: “Taboo,” a show on National Geographic, ran a segment earlier this week on a kind of extreme body modification that has been happening in Japan’s underground for years. It involves injecting saline into the forehead and then sometimes putting a depression into the bulge in a way that comes out looking like a bagel or a doughnut.
Predictably, U.S. media outlets such as the Huffington Post, CNN and Mashable, and the U.K.’s The Sun and Daily Mail quickly turned out attention-grabbing stories that insinuated that this was the latest Japanese trend. “Japan’s hot new beauty trend?” asks the HuffPo headline, for example.
People outside of Japan seem to be taking the “news” at face value. A tweet from @OMGFact about the “Japanese trend” has been retweeted hundreds of times.
Most observers in Japan, however, know better. @SublightMonster tweeted ”Bagel heads: hot new trend, or yet another lazy journalist turning in yet another ‘wacky Japan’ piece?” @Mulboyne, a British Twitter user based in Tokyo, wrote that he was surprised to run into some bulging foreheads at an underground party in 2009. He told us the hardcore body-modification fans there simply called it “seerin durippu” — saline drip. “One reaction was ‘Kimochi warui!‘ (gross!). It looked a bit unsafe,” he said. “There was a lot of amusement, too, of course.”
To set the record straight, we spoke with La Carmina, a well-known subculture blogger and TV host. Her team, La Carmina and the Pirates, actually did the legwork for National Geographic. They hooked the producers up with Kerropy Maeda, the man who brought this type of saline injection to Japan in 2007 after seeing it in Canada. La Carmina and her crew even supplied the show with its models. (To learn more about Maeda and the Tokyo scene, read this excellent interview in Vice published last year.)