Posts Tagged ‘McDonald’s’

The last of the McDonald’s Jewelry

Wednesday, July 24th, 2013

Since we enjoy finishing what we start, here is our report on the third Jewelry Quarter Pounder from McDonald’s, the Ruby Spark…

My favorite number!

My favorite number!

Given our past experiences getting the Gold Ring and the Black Diamond,  I figured I could saunter down to the neighborhood McD’s around 10:30 and pick up this new one-day-only premium burger, no sweat. In reality, it required a lot of sweat, because when I showed up an employee came and said if I was hoping to get the ¥1,000 burger that the line cut off with the guy directly in front of me.

Shock and despair clouded my mind as I raced for the nearest subway station. I could think of any number of McDonald’s locations, but which one would be sure to have the goods? If my local and not-terribly-major location was sold out, could the entire country have run out? In less than 10 minutes?

If I felt a little silly getting off the train after one stop, I felt even sillier sprinting through the station; just imagine what people would think of me if they knew I was rushing in order to buy a McDonald’s hamburger!

The humiliation paid off. I received a number in a rather convoluted line (some people had cups with numbers written on them, others had plastic cards like me; numbers were not necessarily called in order), while anyone who showed up even a few minutes later was out of luck.

Continue reading about the Ruby Spark →

Limited-edition burgers, ep. deux

Wednesday, July 17th, 2013

For the second edition of McDonald’s “Jewelry” burger series, the company released the Black Diamond Quarter Pounder. While last week’s Gold Ring left us somewhat unimpressed, the Golden Arches’ latest was a different story. This time, a beef patty was sandwiched between two brioche buns, grilled onions and mushrooms, Emmental cheese and black truffle sauce. As before, the burger arrived gussied up in an oversize, ribbon-adorned bag. I could already smell that unmistakable truffle aroma. Inside, there were two pamphlets explaining the contents of this deluxe sandwich. The burger itself came in a foil-trimmed box.

The arrival

Uncovering the burger from its elaborate serving arrangement revealed a surprisingly appetizing aesthetic: melty cheese, symmetrical mushrooms and a nearly spherical bun. We’re talking darn close to the advertisements we’ve seen nearly everywhere with Mr. Honda encouraging us to “BITE!” Continue reading about the Black Diamond →

A Tale of Two Limited-Edition Burgers: Lotteria’s Twin and McD’s Gold Ring

Tuesday, July 9th, 2013

Limited-edition fast food campaigns are made to lure in people exactly like me. I just don’t really eat all that much McDonald’s. I’m not the kind of person who would rather starve than eat a flimsy cheeseburger, but I also need to avoid putting my system into salt shock by eating — what I admit — are pretty tasty fries.

The point for me is, when it comes to fast food, pursuing the novelty is the pleasure. Last week there were two very different novelties to pursue: Lotteria’s Twin Burger and the Gold Ring at McDonald’s.

It takes two

“Lotteria’s new Twin Burger is not to be confused with a double burger.” Rocketnews 24’s headline issued what to me was a clear challenge. “Not to be confused”? Why confuse a double burger with a sandwich that aligns a tartar-sauced, deep-fried shrimp patty with a two-tone cheeseburger on a long bun . . .  when you can make it a double burger.

Here is the curious oblong package you are handed at the register when you order the Twin Burger:

The partly unsheathed twin

The sheathed Twin

You could eat it like this and get the same 801 calories, but what fun would that be?

The unsheathed Twin

The unsheathed Twin

And so, armed with a straw, I began the dismantling process:

L2.5

Soon, a new, more formidable burger emerged:

photo-1

Quite frankly, I was intimidated. For starters, it was going to be hard to get it in my mouth without getting tartar sauce and cheddar grease everywhere. And then even once I managed to do that, what would it taste like?

“It has flavors,” I managed, after the first bite.

photo-2

“Actually, it works fine. Surprisingly edible.”

And that’s when it dawned on me I had basically created a fast food surf  ’n’ turf burger. In a way, it was anti-climatic.

The worst part was the aftertaste, but that has zero to do with whether you eat it horizontally or vertically. Unlike our next contender, the Twin is available through the end of the month (July 31), and for one coin (¥500) at that, so if you feel inspired to try this union of two popular Lotteria burgers, head on over. However, it would be a mistake to take this post as a recommendation.

Put a ring on it

On July 6, McDonald’s launched its one-day-only premium Quarter Pounder “Jewelry“ series with the Gold Ring: a kaiser roll just barely wrangling two colossal slabs of smoky bacon, Monterey Jack cheese, a quarter pound of beef, and the gold ring itself, a round of pineapple. The slathering of BBQ sauce, featuring over 10 spices, makes this stack a slick mess. That said, it was quite the production number.

McDonald’s president Eiko Harada was quoted, “Other companies might be able to develop the same quality of food, but they can’t offer it at the price, scale or speed that McDonald’s can.”

Regardless of your thoughts on the rest of that statement, when ever-ready intern Eric and I descended on my local McDonald’s on Saturday we laid a flavor foundation picking at our fries for well over 10 minutes before our burgers finally came, so I’m not entirely sure if that was the speed he is referring to. In any case, they did  arrive (two of the 24 the location was prepared to purvey) with a bow and a prompt to examine the included documentation. The illustration on the card below was probably the best part of the whole meal.

The invitation

The invitation

Out of the bags, into the boxes. First slide obi-like wrapper off, then life the box lid up, remove the inner wrap:

The deboxing

The deboxing

The bacon made us shudder in terror. Neither of us were able to eat it all.

photo-9

Thick enough?

I had Eric take the first bite:

Digging in.

“My first impression of the thing was pretty good,” he said. “The smoky bacon, soft Monterrey Jack and tangy BBQ sauce combined well. A few bites in, however, and certain ingredients got overwhelming. Notably, the bacon and pineapple. The former was just way too thick. I had to remove several pieces to get through the sandwich. And the pineapple made the burger tough to eat and was too sweet alongside the already sugary sauce.”

photo-11

Inside the Ring

Allow me to loudly proclaim ditto on the bacon. These shields of pork can only be called such since they come from the same area of the pig’s belly. It’s really too bad, because I think the sandwich could have benefited from the crisp that (what many would argue) “properly” fried bacon would have brought. The sauce was less sweet than feared and even had a bit of kick thanks to those 10+ spices.

As Eric walked away, he said, “I’m a little disappointed in the Golden Arches,” but I felt nothing. The utter lack of necessity, combined with a flavor that ended up still tasting somehow like McDonald’s despite being completely new, bred neither love nor hate.

This food was not only fast but fleeting. July 6 was supposedly the only day the Gold Ring would be available, but Black Diamond day is coming up fast. Adventurous eaters ready for McDonald’s spin on a truffle burger should mark their calendars for this Saturday, July 13.

Watch this space.

KFC goes for finger-lickin’ health-conscious goodness

Friday, July 9th, 2010

KFC is set to debut a new health-conscious menu featuring Oven Roast chicken and an array of sandwiches at it's Shibuya-dori location.

KFC is set to debut a new health-conscious menu featuring Oven Roasted chicken and an array of sandwiches at its Shibuya-dori location.

Earlier this year McDonalds rebranded 13 of its stores in Tokyo locations, such as Shibuya and Roppongi, giving the inside and outside appearance of the stores a facelift, perhaps to better match their swankier Japanese surroundings. More recently, Nikkei Trendy is reporting that Kentucky Fried Chicken is undergoing a more drastic rebranding of its own, pitting the Colonel and his Christmas chicken giant against Ronald McDonald’s fast food empire.

The first KFC restaurant debuted in Japan in November 1970 in Nagoya and quickly gained popularity, riding a boom in Western culture that can be partially attributed to the Expo ’70, the World’s Fair held in Osaka. Since then KFC in Japan has become strongly connected with Christmas, thanks to a 1974 marketing campaign that was inspired by a group of foreigners who, unable to find turkey, decided to celebrate Christmas dinner with fried chicken.

KFC in Japan has long been forced to innovate to survive the cut-throat fast-food industry. With this new marketing campaign, however, KFC clearly wants wants to tap into the health-conscious market of women and young people. The centerpiece of their experimental “next generation” menu, available only at the Shibuya location, is Oven Roasted ChickenAdvertising material eschews french fries, giving the option instead of salad and tea. Included is a marinade sauce heavy on bell peppers. In addition to a variety of salads, the menu also includes a Brazer (ブレイザー) chicken fillet sandwich, a broccoli chicken roll and an avocado shrimp sandwich. This move to healthier fare is ironic given that the U.S. KFC is currently hawking the Double Down, a sandwich that replaces bread with two cuts of fried chicken.

KFC might be best served imitating Subway rather than McDonalds: The sandwich maker has been successful with vegetable-centric advertising.

KFC might be best served imitating Subway rather than McDonalds: The sandwich maker has been successful with vegetable-centric advertising.

Nikkei Trendy seems impressed with the new items and equally so with the décor, which is sleek and chic, not unlike the McDonalds changes. While the main opponent of KFC may be McDonald’s, the company might be best advised to look closely at the marketing campaigns of Subway. The sandwich maker has firmly established the fact that in Japan, Subway is about vegetables. The company name is always given as “Subway (of vegetables)” (野菜のSubway), and their slogan is “Put vegetables into every day” (毎日に野菜をはさもう). It is unlikely, however, that KFC’s changes will be able to match Subway’s commitment to freshness: On July 6, the company opened a new location called the Yasai Lab Marunouchi Building in the Marunouchi district of Tokyo. The “Lab” will feature organic vegetables grown hyrdoponically on-site. Fresh veggies from the in-store gardens will be available starting in October.

The Shibuya-dori KFC location will debut the new menu on Friday, July 9.

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