Posts Tagged ‘Lotteria’

Marketing push for Hokkaido Shinkansen blasts off

Thursday, March 24th, 2016

Some of the new items promoting the Hokkaido Shinkansen.

Some of the new items promoting the Hokkaido Shinkansen.

Japan’s famous shinkansen bullet train is known around the world for its speed, efficiency and safety. Currently, people in Tokyo can take a bullet train all the way to Fukuoka on Kyushu island or to Aomori, at the northern tip of Honshu. But now the high-speed train network is taking it to the next level by extending its reach to Japan’s northern island of Hokkaido, letting consumers go from Tokyo Station to Shin-Hakodate-Hokuto Station in about four hours.

As Japan gets ready for the start of the new Hokkaido Shinkansen on March 26, many companies are launching marketing tie-ups — with some odd results. Here are a few of the campaigns on the fast track.

Tomix train set

New train toys modeled after the Series H5 Hayabusa? No brainer.

Tomix’s set comes with all 10 cars, and the interior can even be lit up. If you’d like to buy it outside of Japan, there are sets being sold on eBay.

Suntory beer

One of the best parts about riding bullet trains in Japan is being able to eat food on public transportation without judgment — huzzah! Ekiben, or train lunch boxes, are a given. Like a beer with that? No problem.

Let the conductor be the designated driver as you can pop a can or three of Suntory’s beer — same taste, new design. If beer is not your thing, Co-op Gurana is repackaging its soda with the Hayabusa train as well.

Lotteria meal

Fast food chain Lotteria is famous for creating food that could kill you, but this time they’re putting it inside a cute Hayabusa box.

A Shinjuku branch is selling meals wrapped up in the Hokkaido Shinkansen train that comes with a rib sandwich, fries and a drink. The meal won’t cost as much as a train ticket though as it’s only ¥1,000 and is available until May 31.

Calbee potato chips

Snack king Calbee is also taking a bite out of the shinkansen commotion with a line of bullet Hokkaido-inspired chips.

Calbee has three new flavors for potato chip fans — onion and salt, seaweed and mentaiko, and garlic and mayonnaise. The company has never shied away from strange new flavors, including its tuna-corn-curry flavor. If you can’t stop eating these addictive chips, you can always keep the bag shut with a Hayabusa stapler.

Acecook Ramen

It may take four hours to get to Hakodate, but it will only take a few minutes to warm up Acecook’s newest ramen.

The two instant noodles come in salt or soy flavors. The packaging also features the official Hokkaido Shinkansen mascot, Dokodemo Yuki-chan (Anywhere Snow-chan).

McDonald’s pie

The only thing faster than the Hokkaido Shinkansen is the food at McDonald’s. The venerable chain is releasing a line of sweets with nods to Hokkaido’s farming and dairy culture.

For a limited time, customers can buy its Hokkaido Milk Pie, a fluffy croissant filled with gooey goodness. It’ll also be packaged in a signature purple color to match the stripes on the Hayabusa train.

Sapporo Snow Festival

And bringing this marketing blitz back to where Hokkaido, this year’s Sapporo Snow Festival was decked out in ads featuring the new shinkansen line. There was even a huge snow sculpture shaped like a Hayabusa train that was lit up at night.

As the Hokkaido Shinkansen will be extended from Shin-Hakodate to Sapporo Station in 2030, the Sapporo Snow Festival — and Hokkaido itself — is bound to get a jump in tourists as more and more people head north.

Chocolate & honey mustard: the Valentine’s Day pair to avoid

Wednesday, February 12th, 2014

“But there’s mole sauce, right?” my boss remarked when I expressed my initial disgust at Lotteria‘s chocolate & honey mustard grilled chicken burger. There is mole sauce, it’s true. And I love mole! Spicy chocolate is great! In fact, why not just do a mole burger? That would have been fine. What was not fine was . . .

burger choco

Honey mustard grilled chicken and Ghana Chocolate sauce, the horror.

It could just be that I am not built to eat Lotteria. The chicken sandwich was offensive before I even opened the chocolate. Half of the meat was actually fat and skin, and the bun was already getting soggy from the mayo splotch and sweet mustard sauce. The lettuce was entirely too biological in its sliminess.

CONTINUE reading about Lotteria's chocolate & honey mustard grilled chicken burger

A Tale of Two Limited-Edition Burgers: Lotteria’s Twin and McD’s Gold Ring

Tuesday, July 9th, 2013

Limited-edition fast food campaigns are made to lure in people exactly like me. I just don’t really eat all that much McDonald’s. I’m not the kind of person who would rather starve than eat a flimsy cheeseburger, but I also need to avoid putting my system into salt shock by eating — what I admit — are pretty tasty fries.

The point for me is, when it comes to fast food, pursuing the novelty is the pleasure. Last week there were two very different novelties to pursue: Lotteria’s Twin Burger and the Gold Ring at McDonald’s.

It takes two

“Lotteria’s new Twin Burger is not to be confused with a double burger.” Rocketnews 24’s headline issued what to me was a clear challenge. “Not to be confused”? Why confuse a double burger with a sandwich that aligns a tartar-sauced, deep-fried shrimp patty with a two-tone cheeseburger on a long bun . . .  when you can make it a double burger.

Here is the curious oblong package you are handed at the register when you order the Twin Burger:

The partly unsheathed twin

The sheathed Twin

You could eat it like this and get the same 801 calories, but what fun would that be?

The unsheathed Twin

The unsheathed Twin

And so, armed with a straw, I began the dismantling process:


Soon, a new, more formidable burger emerged:


Quite frankly, I was intimidated. For starters, it was going to be hard to get it in my mouth without getting tartar sauce and cheddar grease everywhere. And then even once I managed to do that, what would it taste like?

“It has flavors,” I managed, after the first bite.


“Actually, it works fine. Surprisingly edible.”

And that’s when it dawned on me I had basically created a fast food surf  ‘n’ turf burger. In a way, it was anti-climatic.

The worst part was the aftertaste, but that has zero to do with whether you eat it horizontally or vertically. Unlike our next contender, the Twin is available through the end of the month (July 31), and for one coin (¥500) at that, so if you feel inspired to try this union of two popular Lotteria burgers, head on over. However, it would be a mistake to take this post as a recommendation.

Put a ring on it

On July 6, McDonald’s launched its one-day-only premium Quarter Pounder “Jewelry” series with the Gold Ring: a kaiser roll just barely wrangling two colossal slabs of smoky bacon, Monterey Jack cheese, a quarter pound of beef, and the gold ring itself, a round of pineapple. The slathering of BBQ sauce, featuring over 10 spices, makes this stack a slick mess. That said, it was quite the production number.

McDonald’s president Eiko Harada was quoted, “Other companies might be able to develop the same quality of food, but they can’t offer it at the price, scale or speed that McDonald’s can.”

Regardless of your thoughts on the rest of that statement, when ever-ready intern Eric and I descended on my local McDonald’s on Saturday we laid a flavor foundation picking at our fries for well over 10 minutes before our burgers finally came, so I’m not entirely sure if that was the speed he is referring to. In any case, they did  arrive (two of the 24 the location was prepared to purvey) with a bow and a prompt to examine the included documentation. The illustration on the card below was probably the best part of the whole meal.

The invitation

The invitation

Out of the bags, into the boxes. First slide obi-like wrapper off, then life the box lid up, remove the inner wrap:

The deboxing

The deboxing

The bacon made us shudder in terror. Neither of us were able to eat it all.


Thick enough?

I had Eric take the first bite:

Digging in.

“My first impression of the thing was pretty good,” he said. “The smoky bacon, soft Monterrey Jack and tangy BBQ sauce combined well. A few bites in, however, and certain ingredients got overwhelming. Notably, the bacon and pineapple. The former was just way too thick. I had to remove several pieces to get through the sandwich. And the pineapple made the burger tough to eat and was too sweet alongside the already sugary sauce.”


Inside the Ring

Allow me to loudly proclaim ditto on the bacon. These shields of pork can only be called such since they come from the same area of the pig’s belly. It’s really too bad, because I think the sandwich could have benefited from the crisp that (what many would argue) “properly” fried bacon would have brought. The sauce was less sweet than feared and even had a bit of kick thanks to those 10+ spices.

As Eric walked away, he said, “I’m a little disappointed in the Golden Arches,” but I felt nothing. The utter lack of necessity, combined with a flavor that ended up still tasting somehow like McDonald’s despite being completely new, bred neither love nor hate.

This food was not only fast but fleeting. July 6 was supposedly the only day the Gold Ring would be available, but Black Diamond day is coming up fast. Adventurous eaters ready for McDonald’s spin on a truffle burger should mark their calendars for this Saturday, July 13.

Watch this space.

Lotteria stands behind its Superb BLT Burger

Friday, November 27th, 2009

Lotteria's Zetsumyo BLT Burger

Lotteria's Zetsumyo BLT Burger

From Dec. 4, fast-food chain Lotteria is releasing what its believes to be an “Zetsumyo (Superb)” BLT Burger and if customers aren’t satisfied they can demand their money back. This is the second time Lotteria have run a money back campaign, back in July they did a similar promotion for its “Zetsumyo Burger.” The price of the BLT burger starts from ¥420, which is just that little bit more expensive than your average fast food burger.

If you want to take advantage of the offer, you’ll need to be quick as it runs for only two weeks.

We think “money back if you’re not satisfied” offers are pretty rare in the food industry in Japan. What do you think? Have you heard of similar offers? Will you be trying the Zetsumyo BLT Burger?


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