Posts Tagged ‘Loft’

Wear Japan’s past this summer with yukata and monpe

Friday, May 22nd, 2015

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Japan’s summer fashion are starting to appear on store shelves, and increasingly retailers are turning to tradition for new yet tried and true ideas.

This week clothing chain Uniqlo launched a line of colorful yukata for women and girls who don’t have the time or budget for a custom-made outfit. The yukata comes in a variety of colors and designs inspired by Japan’s past.

As Uniqlo often does, the motifs of the women’s yukata are borrowed from famous artists, in this case, the roses and polka dots of Yumeji Takehisa (1884-1934) and the fields and flowers of Junichi Nakahara (1913-1988). Girls’ yukata have elements of Japanese summer with goldfish and uchiwa fans adorning the clothes.

To get the younger generation up to speed on retro clothes, Uniqlo will be releasing a series of how-to videos online to show people the proper way to wear yukata. The line goes on sale June 8 with yukata in the affordable range of ¥4,990-5,990.

Loft is also warming up to summer by setting aside a special pop-up for monpe, the multipurpose farming pants made with traditional yet breathable fabrics.

The pants come in a variety of colors and patterns, and in a more flattering silhouette than regularly baggy monpe work pants are known for. Advertising them as “Japanese jeans,” Loft will sell monpe at its Shibuya location for the rest of the season.

The company behind the pants, Unagi no Nedoko, will also be holding special monpe exhibitions in Tokyo, Yame and Fukuoka this summer.

While you’re at Loft, you can also stock on traditional and stylish fans, colorful two-toed socks and straw sandals.

Cashing in on Fuji fever

Friday, July 12th, 2013

http://commons.wikimedia.org/wiki/File:Lake_Kawaguchiko_Sakura_Mount_Fuji_3.JPG

Commemorative merchandise celebrating this majestic mountain has been flying off the shelves

Since the announcement that Mount Fuji, Japan’s most iconic landmark, had finally won World Heritage status on June 23, Fuji fever has swept the nation. As souvenirs commemorating the event hit the shelves, sales of Fuji-themed merchandise were brisk. Stores selling climbing gear to those who have been inspired to make the pilgrimage up Fuji have also been doing well.

Loft in Shibuya reported that sales of Fuji merchandise, which had been growing steadily prior to the announcement, suddenly shot up by 150% — the bestselling item being a Fuji-san folding fan that retails for ¥2,100. They’re not anticipating a downturn in trade either: When the shop gets a refit in September there’s going to be a special area in the new “Japan Souvenir” floor dedicated to Fuji souvenirs.

New products also went on sale to commemorate the occasion. Among these is a ">Mount Fuji wooden cup and ball game that costs a rather eye-watering ¥6,090, and a rubber stamp that incorporates elements of the famous 36 views of Mount Fuji, which would set you back ¥3,360. In addition, blue traffic cones with a snow capped peaks have suddenly popped up in car parks around the country. Formally sold mainly to businesses in the area around Mount Fuji, 300 of these cones were sold in the last month, three times the amount of typical annual sales.

The climbing season for Mount Fuji began this month and shops selling climbing equipment have been cashing in. Sales have also been boosted by the inspiring news back in May that 80-year-old Yuichiro Miura managed to scale the summit of Everest. Mizuno outdoor sports told Sankei Biz that sales of hiking gear for women are almost double that of last year, an indication that the yama girl trend is continuing to climb.

Mizuno outdoor sports store also runs hiking schools and a trip to Mount Fuji for July sold out almost as soon as it went on sale. But hordes of hikers heading for the mountain are putting a strain on local infrastructure. The authorities of Fujinomiya, one of the gateways to the mountain,  have announced that the toilet facilities available will not be sufficient to deal with the increased volume of hikers and are asking climbers to take their own portable toilets with them.

While toilets will be in short supply, Wi-Fi access in the area ought to be excellent. As of June, Yamanashi, one of the prefectures Fuji is located in, has 933 free Wi-Fi spots. Visitors surfing the web might want to download a free new app from Fuji-san Beno, which tells you what events are going on in the area during the day of your visit. More info can be found at Fujiyama Navi. The site launched July 8, and offers tours, hotels, and, of course, Fuji-themed merchandise.

More Fuji goods on our Pinterest board: Mount Fuji mania

Read more about the economics of becoming a UNESCO World Heritage Site at our sister blog, Yen for Living.

Photo by Midori via Wikicommons

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