Posts Tagged ‘line’

Japan by the numbers (8.9.13)

Friday, August 9th, 2013

Kimo-kawaii: a chronology in 13 steps

Wednesday, July 10th, 2013

Kimo-kawaii, the slang that mashes up kimoi (yucky, gross; which is a shorter, slangier version of kimochiwarui, itself) and kawaii (cute, sweet) has become an apt description of more and more things over the years. While aficionados might disagree on what defines kimo-kawaii, generally if something has an eerie, sweet creepiness that makes it hard to look at but harder to look away, it’s kimo-kawaii.

Here are 13 things deemed so in Japan, in chronological order:

1999: Dancing Baby, a funky CG animation, became a meme in United States in the ‘90s (even appearing on the TV show “Ally McBeal”), but it became so popular in Japan that Toyota put it in a Cami ad (above). Young people of the time who had already begun saying kimo-kawaii applied it here in an early use case.

Mid 2000s: Ungirls, the comedy duo comprised of Takushi Tanaka and Yoshiaki Yamane became known as kimo-kawaii, somewhat cruelly, mostly due to their looks. Over the years and depending on whom you ask the assessment seems to change from “Tanaka is kimoi, but Yamane is kawaii” to just deciding that Tanaka himself is kimo-kawaii. Or maybe not even kawaii. . . Last year on the variety show “London Hearts” when Tanaka ranked high (low?) on a list of most disliked celebs, he said everyone should give being him a try because it’s a hellish life, but he will keep doing it as long as he lives.

Kobitozukan

Kobitozukan

May 2006: ”Kobito Zukan“ originated as a picture book illustrated by Toshitaka Nabata. Literally “dwarf encyclopedia,” these weird little humanoids were first aimed at children. Adult fans, however, greatly expanded the fan base and the dwarves became a popular Nintendo 3DS video game last year. The official online store is also chock full of figurines, which one could argue are an art form all their own.

By the way, 2006 is the year that the word “kimo-kawaii” is considered to have really “arrived.”

August 2007: Face Bank, the piggy bank designed by artist Eiichi Takada that actually pigs out on your savings, went on sale. When you place a coin near its mouth, it opens and swallows the currency — a perfect way to add some kimo-kawaii to your everyday life.

2008  Noi Asano’s manga “Chiisai Oyaji Nikki” (something like “Little Old Man Diary”) about a girl who one day discovers a tiny man began airing as a series of anime shorts  last year and most recently got promoted with latte art at Double Tall in Shibuya.

nishikokun

Nishiko-kun

October 2010 Nishiko-kun (right), the mascot of Nishi-Kokubunji, was born. The “fairy” is one of many regional mascots that have become widespread across Japan in recent years. Unlike its traditionally cute counterparts, however, Nishiko-kun is a lanky, armless thing with a huge head that evokes the image of a happy manhole. His proportions have made for some especially awkward dance moves, but he remains oddly alluring, don’t you think?

October 2010 Jigokuno No Misawa‘s “Kakkokawaii Sengen” comic was collected and published. Kyary Pamyu Pamyu, the extravagantly eccentric singer known for being the current flag-bearer of Harajuku kawaii fashion, is a big fan of series. In fact, she had a cameo in the comic last year — of course with the artist’s trademark pudgy-faced style.

nameko

Nameko

June 2011 BeeWorks‘s “Mushroom Garden” (aka “Nameko Saibai Kit”) smartphone game series has exploded in popularity since its release two years ago. These nasty-yet-endearing fungi have gained quite the following (ask almost any elementary schooler), leading to an avalanche of merchandise, including a Nendoroid that reaches back to its “Touch Detective” roots on Nintendo DS.

June 2012 Body part jewelry makes a kimo-kawaii splash from across the globe. Handmade in the U.K. and sold on crafty website Etsy, these doodads allowed people to attach ears to their ears, mouths to their fingers and noses to their necks, among other things.

alpaca

Alpaca

Fall 2012: Later that year, the freaky-looking toy with its own language, Furby, relaunched with a smartphone app and a Momoiro Clover Z campaign (including the above commercial).

March 2013: There are plenty of kimo-kawaii videogames, but Cocosola‘s smash hit “Alpaca Evolution“ is a textbook example of how strangely addicting bizarre characters can be. Your objective is to absorb other alpacas in a cannibalistic fashion as you mutate into a more and more grotesque creature. A prequel has already been released and it looks like the merch parade is marching along.

June 2013:  Isopods are something like gigantic, aquatic cockroaches. Naturally, the Numazu Deep Sea Aquarium decided to make a life-sized stuffed animal based on the critter, because who wouldn’t want to cuddle one? As evidence to the popularity of kimo-kawaii nationwide, all 140 were sold out within a few hours, despite costing a hefty ¥6,090 (around 60 USD) apiece. Another creepy aquatic sensation is based on the NHK television documentary that captured footage of a giant squid  for the first time. With help from the National Museum of Nature and Science, the TV channel is selling a variety of tentacle-related merchandise.

shingeki3

“Attack on Titan” stamps for LINE

June 2013: “Attack on Titan”-branded LINE stamps feature a number of human characters from the anime, but also explore a kimo-kawaii side of the monstrous titans that will give fans a chuckle (or surprise/gross out the unsuspecting friend on the other end of your LINE chat).

This is by no means a comprehensive list, nor do we presume to be authorities on the matter. In fact while researching we noticed Tofugu had nicely summarized the trend recently. We’re sure the wave of kimo-kawaii will be good surfing for years to come, so remember this useful word when you come across a sort-of-cute character that makes you feel kind of icky at the same time.

Additional research for this story contributed by Emily Balistrieri. (Full disclosure: Emily is the Japanese-English translator of “Alpaca Evolution.”)

Japan by the numbers (06.25.13)

Tuesday, June 25th, 2013

2012: The year in social media in Japan

Thursday, December 13th, 2012

LINE graph. Courtesy of NHN Corp.

In terms of Japan’s social media scene, 2012 was without a doubt the year of Line. The free application launched by NHN Japan in mid-2011 was initially created to allow free VoIP calls between Line users. This year it quickly snowballed into something much bigger: It now has an Instagram analogue in Pick, a social dashboard like Facebook, and is starting to pick up where the faltering Facebook Check-in Coupon fell off with its own location-based Coupon app. But one of Line’s most popular features is the ever-changing selection of cute stickers that you can add to text messages.

Line’s growth has been astounding: It reached the 50 million user mark at 399 days – more than twice as fast as both Twitter and Facebook. The most recent numbers, for November 2012, claim 80 million users, 36.5 million of whom live in Japan. The number of users shot past Facebook, which has only a little more than half as many users in Japan, with the number apparently plateauing in the last quarter of the year.

This year did, however, see Facebook edge out domestic rival Mixi, which has been faltering. Last June, Nikkei reported that Mixi’s active users for the month of March were 15 million (out of 27 million registered users). Not too bad, except that page views had dropped by 10 million in the past year – a loss of one-third. Mixi recently partnered with social gaming powerhouse DeNA to create a shared social gaming platform that will be live next year. We’ll see if that is enough to save Mixi – it certainly needs something.

And Twitter? While Japan is a distant third behind the U.S. and Brazil in number of accounts, Tokyo is the No. 2 city in the world for sheer number of tweets, according to a report by Semiocast. However, the same report also showed that Japan had the second slowest rate of new user registration after a flurry of growth last year.

Continue reading about social media in 2012 →

Today’s J-blip: Line’s Birzzle

Thursday, July 5th, 2012

When the fastest-growing social-networking service in the world puts out a game that looks like a mash-up of Angry Birds, Bejeweled and Tetris, you might guess the game would do pretty well. Throw in a free sticker with your download, and you’ve got an instant hit. The acquisition of Korean game Birzzle looks like the first step in Line’s strategy to expand its properties beyond internet calling and messaging. Line has been downloaded over 42 million times in the last year, mostly in Asia.

Website Tech in Asia reports that Line Birzzle has blasted to No. 1 on app store charts in Japan, Hong Kong, Taiwan, Malaysia, Indonesia, Thailand and Macau. It is available for download on Android and iOS operating systems.

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