Posts Tagged ‘KitKat’

Cola Lemon KitKat? Let’s take a vote on that

Thursday, October 6th, 2011

The best drinks created on Creap Cafe Producer will actually go on sale in cafes

In Japan, where new varieties of familiar products appear and disappear with the seasons, consumers are often left feeling bereft when their favorite flavor suddenly becomes unavailable. “What happened to that delicious Milk Tea KitKat?” shoppers moan as they scour konbini shelves for that elusive treat. But a couple of campaigns from Nestle and Nissin have brought a small degree of relief to those suffering from this first world problem.

Both companies launched grand election campaigns this year, allowing customers to vote for the reintroduction of their favorite flavor. Nissin kicked things off earlier this year with its Cup Noodle election campaign. Visitors to the election website were able to vote for their favorite retro flavor out of a possible 73 options. The winning product, with 133,144 votes was tempura soba, and will be available in stores from January next year.

Not to be outdone, Nestle, the maker of KitKat, has also launched an almost identical campaign in which voters online get to choose their favorite discontinued variety of the chocolately snack. However, KitKat’s campaign is a little more limited in scope: the candidates include only 19 varieties. And one of my friends did grumble that their favorite Cola Lemon KitKat didn’t make the list.

Continue reading about consumer elections →

Bandai and KitKat let patrons get personal

Friday, September 25th, 2009

chocollabo [Desktop Resolution]Bandai have just released a new customizable bendy doll on the toy market. Costing only ¥500 the doll kit contains special stickers on which you can print the faces and bodies of yourself, your family, friends or enemies. The idea is that once you stick the image onto the doll’s body you can enjoy playing with miniature versions of the people in your life. Perhaps you place them in cute poses on your desk, or alternatively torture your modern voodoo doll with pins and a cigarette lighter, though sadly the press release makes no claims for the magical properties of the life-like figurines.

If you find the idea of having your own customized doll a little creepy, perhaps a box of KitKat displaying a mug shot of your nearest and dearest is a little easier to digest. This month KitKat launched their Chocollabo Web site, which allows fans of the chocolate to upload pictures onto a KitKat box and decorate them with personalized messages and a variety of cute icons. The concept is taken from the popular Print Club photo booths, where you can draw all manner of sparkly stuff over your own photo. More recently it has also been seen in Docomo’s Deco Mail cell phone service that allows you to transform a mundane text message into a gaudy work of art. Costing ¥2,100 for a box of 10, the chocs would make a good gift for a birthday or graduation.


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