Since we enjoy finishing what we start, here is our report on the third Jewelry Quarter Pounder from McDonald’s, the Ruby Spark…
Given our past experiences getting the Gold Ring and the Black Diamond, I figured I could saunter down to the neighborhood McD’s around 10:30 and pick up this new one-day-only premium burger, no sweat. In reality, it required a lot of sweat, because when I showed up an employee came and said if I was hoping to get the ¥1,000 burger that the line cut off with the guy directly in front of me.
Shock and despair clouded my mind as I raced for the nearest subway station. I could think of any number of McDonald’s locations, but which one would be sure to have the goods? If my local and not-terribly-major location was sold out, could the entire country have run out? In less than 10 minutes?
If I felt a little silly getting off the train after one stop, I felt even sillier sprinting through the station; just imagine what people would think of me if they knew I was rushing in order to buy a McDonald’s hamburger!
The humiliation paid off. I received a number in a rather convoluted line (some people had cups with numbers written on them, others had plastic cards like me; numbers were not necessarily called in order), while anyone who showed up even a few minutes later was out of luck.