Posts Tagged ‘jewelry’

The last of the McDonald’s Jewelry

Wednesday, July 24th, 2013

Since we enjoy finishing what we start, here is our report on the third Jewelry Quarter Pounder from McDonald’s, the Ruby Spark…

My favorite number!

My favorite number!

Given our past experiences getting the Gold Ring and the Black Diamond,  I figured I could saunter down to the neighborhood McD’s around 10:30 and pick up this new one-day-only premium burger, no sweat. In reality, it required a lot of sweat, because when I showed up an employee came and said if I was hoping to get the ¥1,000 burger that the line cut off with the guy directly in front of me.

Shock and despair clouded my mind as I raced for the nearest subway station. I could think of any number of McDonald’s locations, but which one would be sure to have the goods? If my local and not-terribly-major location was sold out, could the entire country have run out? In less than 10 minutes?

If I felt a little silly getting off the train after one stop, I felt even sillier sprinting through the station; just imagine what people would think of me if they knew I was rushing in order to buy a McDonald’s hamburger!

The humiliation paid off. I received a number in a rather convoluted line (some people had cups with numbers written on them, others had plastic cards like me; numbers were not necessarily called in order), while anyone who showed up even a few minutes later was out of luck.

Continue reading about the Ruby Spark →

Limited-edition burgers, ep. deux

Wednesday, July 17th, 2013

For the second edition of McDonald’s “Jewelry” burger series, the company released the Black Diamond Quarter Pounder. While last week’s Gold Ring left us somewhat unimpressed, the Golden Arches’ latest was a different story. This time, a beef patty was sandwiched between two brioche buns, grilled onions and mushrooms, Emmental cheese and black truffle sauce. As before, the burger arrived gussied up in an oversize, ribbon-adorned bag. I could already smell that unmistakable truffle aroma. Inside, there were two pamphlets explaining the contents of this deluxe sandwich. The burger itself came in a foil-trimmed box.

The arrival

Uncovering the burger from its elaborate serving arrangement revealed a surprisingly appetizing aesthetic: melty cheese, symmetrical mushrooms and a nearly spherical bun. We’re talking darn close to the advertisements we’ve seen nearly everywhere with Mr. Honda encouraging us to “BITE!” Continue reading about the Black Diamond →

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